When I led leadership development training for a large mutual fund company we offered a lot of training focused on helping people have hard conversations. Over time I realized that despite that I’d bought and offered the best training programs I could find, the training wasn’t helping. Managers didn’t give enough feedback, and when they did give feedback, employees were often left confused, wondering what they needed to do differently.
I decided that what was missing was the conversation before the crucial conversation. It wasn’t that managers didn’t know what they wanted to say; many managers felt they couldn’t say what they wanted to say. There wasn’t sufficient safety or permission for giving feedback, so managers said little or delivered messages that were so vague, employees were left wondering if there was a problem. This is how the idea for Candid Culture was born.
If you’re struggling with giving feedback, I doubt it’s the message that’s the challenge. The distinction between being able to tell the truth (as you see it) and saying nothing, is the quality of your relationship.
Think about the people – personal and professional – who can say anything to you. These are the people who can tell you the person you’re dating is wrong for you, that a piece of clothing is not flattering, or that you dropped the ball. You may not enjoy getting the feedback, but you’re able to hear what they have to say and take it in, because you know they care about you and have your best interests at heart. You trust their motives. When you trust people’s motives, they can say anything to you. When you don’t trust people’s motives, there is little they can say.
If you’re struggling to give feedback, evaluate your relationship by asking these questions:
Does this person trust me?
Does this person know that I have their back under any circumstances?
If the answer to either of the questions is no, it’s not giving feedback you’re struggling with, it’s the quality of your relationship. Work on building trust with this person and you’ll be able to say whatever you feel you need to say.
Here are four steps to building trusting relationships:
Ask questions to get to know people better than you know them now.
Tell people you want them to succeed and demonstrate that by being supportive of their efforts.
Set the expectation that you will give both positive and upgrade feedback as events happen, because you want the person to be successful.
When you deliver feedback, be extremely specific. Feedback that is specific will be received much better than vague feedback, which is typically judgmental.
When people know that you respect and support them, you have a great deal of freedom to speak up. When people don’t trust your motives, giving feedback is almost impossible. The recipient will become defensive and dismiss whatever you say, rationalizing that you don’t like them.
Worry less about giving feedback – for now. Instead, build trust. Get to know people better, then work on giving feedback.
When you use GPS in your car for driving directions, the GPS only provides one direction at a time. GPS tells you what to do now and what to do next. Your car can only go one direction at a time. And humans can likely only remember one or two directions at a time. When you coach people, you are their GPS, supporting them in achieving a desired goal efficiently.
Coach and give feedback like your GPS. Give one or two pieces of feedback at a time. Then give the person time to make changes and improve before giving more feedback.
What I hear every day, and every day it makes me shudder:
Manager: “One of my employees has been making a lot of mistakes. He seems disengaged (p.s. “disengaged” is Cap’n Crunch, vague and thus not real feedback). I’m not sure what’s happening.”
Most people hoard feedback. We wait for the right time, aka when we’re comfortable. That time will never come. The right time to give feedback is when something happens or shortly thereafter. Practice the 24-hour guideline and the one-week rule. Wait 24 hours to give feedback if you’re mad, but not longer than a week. Give feedback when you’re not upset, but soon after the event occurs, so people remember what you’re talking about.
Feedback is hard on the ego. The more feedback we receive in one conversation, the harder it is to hear. People need to feel successful. Receiving too much feedback at one time makes us feel we can’t be successful, so why bother. Pick the biggest and most impactful behaviors. Wait. And then give more feedback.
When it comes to feedback, keep this mantra in your head – recency, frequency. Recency, frequency. Short, weekly, feedback conversations – five minutes long – are better than sixty-minute feedback conversation once a month or quarter. You’ll see more behavior change and protect team member’s ego. Shorter and more frequent is better.
I’m not sure why, I wish I could give you a good reason, but the vague phrases above are what come out of people’s mouth’s first when giving feedback. To prevent giving fake feedback, you have to prepare.
There is a reason you think the person is awesome or has a bad attitude. What did they do that created that impression? Until you can describe what the person did to create an impression, you’re not ready to give feedback. You’re better off saying nothing.
All of the phrases above are opinions with no facts. Opinions are judgments. Feeling judged makes people defensive. When people are defensive, it’s hard to listen.
The purpose of feedback is to help another person. Give the person enough information that they know what to replicate and what to change. Before you give feedback, write down three things the person did that created your impression. If you can’t give an example, wait to have the conversation until you can. It’s better to say nothing than to say something vague and unhelpful.
Vague positive feedback sounds inauthentic. Vague negative feedback is judgmental. Neither strengthens your relationship or are helpful.
If you really want to be heard and you want to be helpful, provide an example. No example, no feedback.
People don’t like the phrase “negative feedback” because it is, well, negative. So, someone came up with “constructive feedback”, i.e., “I have some constructive feedback for you.” I don’t particularly like that either. The definition of constructive is useful, and I think all feedback should be useful. I like the word “upgrade” instead. Upgrade implies the need for improvement, but it isn’t negative. The question is, which comes first, positive or upgrade feedback?
I always give positive feedback first. Not to make people feel better, but to ensure they hear the positive feedback. Most people want to be perfect. We want others to think well of us. Negative feedback calls our perfection into question and thus is hard to hear. When people get negative feedback, they naturally become defensive. It’s hard to listen when you’re defending yourself. If positive feedback comes after negative feedback, the positive feedback isn’t even heard. The negative feedback is all consuming.
When giving feedback, I tell people, “I have positive and upgrade feedback for you today. I’m going to give you the positive feedback first.” I give positive feedback, then I give upgrade feedback, and then I remind the person about the positive feedback, because I know the person is now consumed thinking about the negative feedback.
Think about yourself. If you receive seven pieces of positive feedback and one piece of upgrade feedback, what do you think about for the rest of the day? If you’re like most people, the rest of your day is about the upgrade feedback. We want to do good work and be thought well of, and negative feedback calls all of that into question and is thus, hard to hear.
Give positive feedback first, then give upgrade feedback, then remind the person about the positive feedback. People can handle feedback when it’s delivered by a trusted person in an objective way.
The people you live and work with are hesitant to give you negative feedback. They’re afraid you’ll freak out, and they don’t want to deal your freak out. It’s easier to say nothing.
When I started teaching how to give and receive feedback, I provided elaborate explanations as to the predictable response to feedback and the rationale for that response. Now I’ve boiled the natural response to receiving feedback into three words: The Freak Out.
Every person you know – personally and professionally – wants to be liked and approved of. Even the people in your organization who you think are lazy, want you to think highly of them. And when anyone calls another person’s competence into question, that person is likely to freak out (become defensive).
It’s very difficult not to get at least a little bit defensive when receiving feedback. A defensive response often sounds something like, “Thanks for the telling me that. Can I tell you why I did it that way?” The problem with that slightly defensive response is that what the other person hears is, “You’re not listening. I am wasting my time talking to you.” Then the conversation quickly ends. People want to feel heard. And when the feedback recipient becomes defensive, the person giving feedback doesn’t feel heard.
Don’t feel badly about becoming defensive when you receive negative feedback. Becoming defensive when receiving bad news just means you’re a living, breathing human being with feelings. That beats the alternative. But The Freak Out scares people. They don’t want to deal with your mild, moderate, or very defensive reactions.
Because people want to avoid The Freak Out, they keep negative feedback to themselves, or worse, tell someone else. If you want more truth, you need to make it clear there won’t be negative repercussions for speaking up.
Here are seven steps to get others comfortable giving you negative feedback:
1. Ask for feedback.
2. Be specific about the type of feedback you want.
3. Tell the person from whom you’re asking for feedback when and where she can observe you in action.
A bad example of asking for feedback: “I really want your feedback. Feel free to give it anytime.” This is too vague and doesn’t demonstrate seriousness on your part.
A good example of asking for feedback: “I really want your feedback on the pace of the new-hire-orientation program. Will you call into the first hour next Wednesday at 9:00 a.m. and tell me what you think of the pace and why?” This request tells the person specifically what you want and demonstrates you’re serious about wanting feedback.
4. When you receive feedback, say, “Thank you for telling me. I’m going to think about what you’ve said and may come back to you in a few days to talk more.”
5. Don’t respond to negative feedback immediately. Walk away instead of responding.
6. If you’d like more information or want to tell the person you disagree with what they said, wait until you’re calm to have that conversation. That can be minutes or a few days later.
7. You can express a counterpoint of view, just don’t do it immediately after receiving feedback. Anything you say in the moment will likely sound defensive.
No matter what a person’s role in your life – your boss, a peer, external customer, or even spouse – it takes courage to give you feedback. When a conversation requires courage, the speaker’s emotions are heightened. If the feedback recipient’s emotions rise in response to the feedback, conversations escalate. This is how arguments start. If you want to put the other person at ease and get more feedback in the future, do the opposite of what people are expecting. Rather than getting even the slightest bit defensive, do the opposite. Say, “Thank you for the feedback. I’m sorry you had that experience. I’m going to think about what you’ve said and may come back to you to talk more.” Then walk away.
Walking away, when all you want to do is react, is very difficult. Walking away will require a good deal of self-control, but the rewards are great. You will build trust, strengthen relationships, and get more information than you have in the past – information you need to manage your career, reputation, and business.
People leave feedback training armed with new skills and they unfortunately sometimes use those skills as a weapon. It goes something like this, “I need to have a candid conversation with you.” And then the person proceeds to dump, dump, dump. This couldn’t be more wrong, wrong, wrong.
When you give someone negative feedback you are essentially telling the person they did something wrong. And who likes to be wrong? The ego gets bruised, and people often start to question themselves. This normal reaction doesn’t mean you shouldn’t give feedback, you just need to do it judiciously.
Ask yourself these four questions when deciding whether or not to give someone feedback:
Do I have the relationship to provide feedback? Does the recipient trust me and my motives?
Do I have permission to give feedback? If the recipient doesn’t work for you, you need permission to give feedback.
Is this something the person can do something about? If it’s not a change the recipient can make, keep your thoughts to yourself.
Is the feedback helpful? Ultimately the purpose of all feedback is to be helpful.
Let’s say you’re on the receiving end of too much feedback. What should you do? It’s ok to say “no thank you” to feedback. Here’s what you could say:
“Thank you for taking the time to bring this to my attention. I really appreciate it. You’ve given me a lot of feedback today. I’d like something to focus on that I can impact right now. What’s the most important thing I should do?” You’ve validated the other person and demonstrated openness and interest. You’ve also set some boundaries and expectations of what you will and won’t do.
“Thank you for taking the time to share your requests about… We won’t be making any changes to that and here’s why.” It’s ok not to act on all feedback, simply tell people why you won’t.
“I appreciate your concern. I’m not looking for feedback on that right now.” Can you say that to someone? Yes. Should you? Sometimes. To your boss – no. To someone who offers unsolicited advice that’s outside of their lane, yes. They’ll get the message.
People can only act on and digest small amounts of feedback at a time. Be judicious and assess your motives. The purpose of feedback is to be helpful, when the feedback is requested, and when you have the relationship to give it.
If you receive too much feedback or unsolicited feedback, it’s ok to decline. You’re not the 7-11, aka you’re not always open.
The purpose of feedback isn’t to teach people a lesson, it’s to elicit certain behavior.
Below are six strategies for giving helpful and succinct upgrade feedback:
Write down your message. Save it as a draft. Re-read it later, when you’re not emotional, then cut the words in half. Shorter is better.
Remove emotion. Examples are helpful, emotion is not. Emotion: You embarrassed me. Example: You raised your voice at me in front of others.
Remove judgments. Vague words are judgmental. Judgment: Your behavior was unacceptable. Specific: You rolled your eyes at a coworker.
When you can deliver your message in about a minute, without emotion or judgment, you’re ready to speak.
Deliver all upgrade feedback in a private setting, behind a closed door.
Then, let it go. When the conversation is over, it’s over. Don’t stay angry or remind the person of the situation. If the behavior is repeated, discuss it then.
Say only what you need to. Deliver messages privately. Protect the ego, which is fragile. Let people save face.
When you feel you’ve been wronged, it’s natural to want to lay into the offending person, give negative feedback, and tell him exactly what you think. The problem with doing this is that as soon as a person feels accused, he becomes defensive. And when people are put on the defensive and feel threatened, they stop listening. And you’ve potentially damaged your workplace relationship.
When someone does somethingfor the first time that violates your expectations, use the lowest level of intervention necessary. Allow the person to save face, and ask for what you want, without giving an abundance of negative feedback and pointing out all the things he’s done wrong.
Likewise, when you cut your finger while cooking, you put a Band-Aid on your finger. You don’t cut off the finger. This is true with business communication too.
When you’re facilitating a meeting, you can ask the two people who are side talking to stop, or you can go third grade on them and ask, “Is there something you want to share with the rest of us?” Both methods will stop the behavior. But one embarrasses the side talkers a lot, the other only a little.
Likewise, when one of your coworkers takes credit for your work, you can give feedback and say, “I noticed you told Mike that you worked on that project, when we both know that you didn’t. Why did you do that?” Or you can skip the accusation and ask a question instead, saying, “I noticed you told Mike you worked on that project. Can I ask why you did that?” From there you can have a discussion, give feedback if you need to, and negotiate.
When your boss doesn’t make time to meet with you, rather than saying, “You don’t make time for me. That makes it hard for me to do my job and makes me feel unimportant.” Instead consider saying, “I know how busy you are. Your input is really important in helping me move forward with projects. How can we find 30 minutes a week to connect so I can get your input and stay on track?”
In each of the situations above, you’d be justified in calling the person out and giving negative feedback. And it might feel good in the moment. But being right doesn’t get you closer to what you want, and it can damage your workplace relationships.
Practice good business communication –say as little as you have to, to get what you want. If this method doesn’t work, then escalate, communicate more directly, and give direct feedback. The point is to get what you want, not to make the other person look bad. The better the ‘offender’ feels after the conversation, the more likely you are to get what you want in the future.
Most of us avoid giving negative feedback because we don’t want to deal with the recipient’s defensive behavior. We’re waiting for what I call, The Freak Out. The Freak Out is the predictable response to negative feedback.
Everyone wants to be seen as competent and adding value. When we give people negative feedback, we call those two things into question and the brain instinctively reacts. It’s as if you were driving down the road and the person in front of you slammed on their brakes. As an act of survival, you’d hit your brakes too. Becoming defensive when receiving negative feedback is the same instinctual response. We (almost) can’t help ourselves. So rather than dread and avoid others’ defensive behavior, expect it and have a plan.
Here are five ways to deal with defensive behavior:
Plan your conversation by writing notes and bringing them to your conversation. I’m a fan of typed, double-spaced bullets that are easy to follow.
Practice what you want to say out loud. What you say in your head is often different than what comes out of your mouth.
Ask others for help. Change names and details to protect the feedback recipient and ask how someone else might deliver the feedback. Someone who is not emotionally involved will likely handle the conversation better.
When the feedback recipient exhibits defensive behavior, take a breath and pause. Remember that you expected this. Don’t retract what you’ve said. Just let the person speak.
Stay on track. Defensive behavior is designed to derail conversations. Keep the conversation focused on the feedback. Don’t become distracted.
What to say when people respond to feedback defensively:
Defensive behavior: “Why are you talking to me? I’m not the only one doing this.”
Appropriate response: “If others are doing this, I promise you that I’m managing it. Right now we’re talking about you. I know this is difficult. Let’s stay here.”
Defensive behavior: “You’re wrong. Everyone else has given me positive feedback.”
Appropriate response: “I know this is difficult. I’m asking you to __________. Please do that.”
Defensive behavior: “You don’t like me and you’re picking on me.”
Appropriate response: “I’m sorry you feel that way. The reason I’m asking you to ________ is _______.”
Defensive behavior: “I disagree.”
Appropriate response: “I know that we disagree. And I’m asking you to __________.”
The key is not to get baited by defensive behavior. This is why I suggest preparing and bringing notes. When I’m having a particularly difficult conversation and the other person becomes defensive, I often become flustered and either forget what I want to say or back pedal. Do neither. Expect defensive behavior. Don’t get distracted. Stay on track. You can handle anything someone says.
The normal, natural reaction to negative feedback is to become defensive, a response I’ve labeled as The Freak Out.
Everyone, even the people you think do little work, wants to be seen as good – competent, hardworking, and adding value. When anyone calls our competence into question, we get defensive. Becoming defensive is an automatic response that we have to train out of ourselves.
Until the people you work with train themselves not to become visibly defensive when receiving feedback, just expect it. And be happy when you get a defensive response. It means the person is breathing and cares enough about what you’re saying to get upset.
While you can’t get rid of a defensive response to feedback, you can reduce it by following a few feedback practices. Practice these methods of giving feedback and your input will be heard and acted on, more often than not.
Employee feedback practice one: Don’t wait. Give feedback shortly after something happens. But do wait until you’re not upset. Practice the 24-hour guideline and the one week rule. If you’re upset, wait at least 24-hours to give feedback, but not longer than a week. If the feedback recipient can’t remember the situation you’re talking about, you waited too long to give feedback, and you will appear to be someone who holds a grudge.
Employee feedback practice two: Be specific. Provide examples. If you don’t have an example, you’re not ready to give feedback.
Employee feedback practice three: Praise in public. Criticize in private. Have all negative feedback discussions privately.
Employee feedback practice four: Effective feedback discussions are a dialogue; both people talk. When the feedback recipient responds defensively, don’t be thwarted by their reaction. Listen to what they have to say and keep talking. Don’t get distracted.
Employee feedback practice five: Give small amounts of feedback at a time – one or two strengths and areas for improvement during a conversation. People cannot focus on more than one or two things at a time.
Employee feedback practice six: Give feedback on the recipient’s schedule and in their workspace, if you are working in person and the recipient has a door. It will give the other person a sense of control and they will be more receptive.
Employee feedback practice seven: Talk with people – either in person or via phone. Don’t send an email or voicemail. Email is for wimps and will only damage your relationships.
Employee feedback practice eight: Prepare. Make notes of what you plan to say and practice out loud. Articulating a message and thinking about it in your head are not the same thing.
Employee feedback practice nine: Avoid The Empathy Sandwich – positive feedback before and after negative feedback. Separate the delivery of positive and negative feedback, so your message is clear.
Employee feedback practice ten: Offer an alternative. Suggest other ways to approach challenges. If people knew another way to do something, they would do it that way.
You can deal with whatever reaction to negative feedback you get. The other person’s response might make you uncomfortable, but that’s ok. You’ll survive. Try to practice the guidelines above, and if you don’t, and you ‘do it all wrong,’ at least you said something. Just opening your mouth is half the battle. When you come from a good place of truly wanting to make a difference for the other person, and you have both the trust and permission to give feedback, you really can’t go wrong.
