Most of us avoid giving negative feedback because we don’t want to deal with the recipient’s defensive behavior. We’re waiting for what I call, The Freak Out. The Freak Out is the predictable response to negative feedback.
Everyone wants to be seen as competent and adding value. When we give people negative feedback, we call those two things into question and the brain instinctively reacts. It’s as if you were driving down the road and the person in front of you slammed on their brakes. As an act of survival, you’d hit your brakes too. Becoming defensive when receiving negative feedback is the same instinctual response. We (almost) can’t help ourselves. So rather than dread and avoid others’ defensive behavior, expect it and have a plan.
Here are five ways to deal with defensive behavior:
Plan your conversation by writing notes and bringing them to your conversation. I’m a fan of typed, double-spaced bullets that are easy to follow.
Practice what you want to say out loud. What you say in your head is often different than what comes out of your mouth.
Ask others for help. Change names and details to protect the feedback recipient and ask how someone else might deliver the feedback. Someone who is not emotionally involved will likely handle the conversation better.
When the feedback recipient exhibits defensive behavior, take a breath and pause. Remember that you expected this. Don’t retract what you’ve said. Just let the person speak.
Stay on track. Defensive behavior is designed to derail conversations. Keep the conversation focused on the feedback. Don’t become distracted.
What to say when people respond to feedback defensively:
Defensive behavior: “Why are you talking to me? I’m not the only one doing this.”
Appropriate response: “If others are doing this, I promise you that I’m managing it. Right now we’re talking about you. I know this is difficult. Let’s stay here.”
Defensive behavior: “You’re wrong. Everyone else has given me positive feedback.”
Appropriate response: “I know this is difficult. I’m asking you to __________. Please do that.”
Defensive behavior: “You don’t like me and you’re picking on me.”
Appropriate response: “I’m sorry you feel that way. The reason I’m asking you to ________ is _______.”
Defensive behavior: “I disagree.”
Appropriate response: “I know that we disagree. And I’m asking you to __________.”
The key is not to get baited by defensive behavior. This is why I suggest preparing and bringing notes. When I’m having a particularly difficult conversation and the other person becomes defensive, I often become flustered and either forget what I want to say or back pedal. Do neither. Expect defensive behavior. Don’t get distracted. Stay on track. You can handle anything someone says.
The normal, natural reaction to negative feedback is to become defensive, a response I’ve labeled as The Freak Out.
Everyone, even the people you think do little work, wants to be seen as good – competent, hardworking, and adding value. When anyone calls our competence into question, we get defensive. Becoming defensive is an automatic response that we have to train out of ourselves.
Until the people you work with train themselves not to become visibly defensive when receiving feedback, just expect it. And be happy when you get a defensive response. It means the person is breathing and cares enough about what you’re saying to get upset.
While you can’t get rid of a defensive response to feedback, you can reduce it by following a few feedback practices. Practice these methods of giving feedback and your input will be heard and acted on, more often than not.
Employee feedback practice one: Don’t wait. Give feedback shortly after something happens. But do wait until you’re not upset. Practice the 24-hour guideline and the one week rule. If you’re upset, wait at least 24-hours to give feedback, but not longer than a week. If the feedback recipient can’t remember the situation you’re talking about, you waited too long to give feedback, and you will appear to be someone who holds a grudge.
Employee feedback practice two: Be specific. Provide examples. If you don’t have an example, you’re not ready to give feedback.
Employee feedback practice three: Praise in public. Criticize in private. Have all negative feedback discussions privately.
Employee feedback practice four: Effective feedback discussions are a dialogue; both people talk. When the feedback recipient responds defensively, don’t be thwarted by their reaction. Listen to what they have to say and keep talking. Don’t get distracted.
Employee feedback practice five: Give small amounts of feedback at a time – one or two strengths and areas for improvement during a conversation. People cannot focus on more than one or two things at a time.
Employee feedback practice six: Give feedback on the recipient’s schedule and in their workspace, if you are working in person and the recipient has a door. It will give the other person a sense of control and they will be more receptive.
Employee feedback practice seven: Talk with people – either in person or via phone. Don’t send an email or voicemail. Email is for wimps and will only damage your relationships.
Employee feedback practice eight: Prepare. Make notes of what you plan to say and practice out loud. Articulating a message and thinking about it in your head are not the same thing.
Employee feedback practice nine: Avoid The Empathy Sandwich – positive feedback before and after negative feedback. Separate the delivery of positive and negative feedback, so your message is clear.
Employee feedback practice ten: Offer an alternative. Suggest other ways to approach challenges. If people knew another way to do something, they would do it that way.
You can deal with whatever reaction to negative feedback you get. The other person’s response might make you uncomfortable, but that’s ok. You’ll survive. Try to practice the guidelines above, and if you don’t, and you ‘do it all wrong,’ at least you said something. Just opening your mouth is half the battle. When you come from a good place of truly wanting to make a difference for the other person, and you have both the trust and permission to give feedback, you really can’t go wrong.
Most people hoard feedback. We wait for the right time, aka when we’re comfortable. That time will never come. The right time to give feedback is when something happens or shortly thereafter. Practice the 24-hour rule and the one-week guideline. Give feedback when you’re not upset, but soon after the event occurs, so people remember what you’re talking about.
Most employees feel as if they’re treated unfairly during some portion of a performance appraisal. Employees receive feedback they’ve not previously heard or receive feedback that is unbalanced – overly positive or negative, or the feedback is so vague, employees aren’t sure what to do more, better, or differently.
Meet regularly with your employees. If you never meet one-on-one with employees, start meeting monthly. If you meet monthly, meet twice a month. If you meet twice a month, consider meeting weekly for 10 to 30 minutes.
Below is a one-on-one meeting agenda, which the direct report leads:
What is the employee working on that’s going well?
What is the employee working on that is not going great, but she doesn’t want your help?
What is the employee working on this isn’t going great and she wants your help?
** Give and receive feedback on the work and on your relationship. This will be hard the first few times you do it but will become easier with each successive conversation.
Ask your employee to create a meeting agenda. Take notes during the meeting and keep your notes. The summary of these meetings becomes your annual performance appraisal.
Regardless of whether or not you’re meeting regularly throughout the year, you can only give small pieces of feedback during the appraisal meeting. Discuss three SPECIFIC things the employee did well during the year and three things she should do next year. People can’t focus on more.
Consider how each of your employees should impact your department and your organization’s annual goals. In that context, determine the most important things each employee did to contribute to those goals this past year and what she should have done more, better, or differently? That’s your appraisal. Not more and not less.
During performance appraisals, force yourself to focus on and present ONLY the most important behaviors and outcomes, and your employees will bring the same focus to the ensuing year.
Most of us wait to give negative feedback until it’s the right time, aka the recipient won’t get upset. Or we wait, hoping the situation will resolve itself. If something is really an issue, the likelihood of either happening is pretty slim. The right time to give feedback is shortly after something happens. I’ll offer up the 24-guideline and the one-week rule. Wait 24-hours to give feedback, if you’re upset. But don’t wait longer than a week.
The purpose of giving positive or negative feedback (I like the words upgrade feedback) is to motivate someone to replicate or change a behavior. That’s it. Feedback is supposed to be helpful. If you wait longer than a week to give either positive or upgrade feedback, the person isn’t likely to remember the situation you’re referencing and the purpose of giving feedback – to change or replicate a behavior – will be lost.
Here are four practices to make negative (upgrade) feedback conversations shorter, less painful, and more useful:
Giving feedback practice one: Agree to give and receive feedback at the onset of relationships. Do this with everyone you work with – direct supervisors, direct reports, peers, internal and external customers, and vendors. If we’ve doneHow to Say Anything to Anyone training for your organization or you’ve read the book, you got the specific language to have this conversation.
Giving feedback practice two: Prepare for feedback conversations by writing down what you plan to say and then delivering the feedback to a neutral person. Ask that person to tell you what she heard and what her expectations would be, based on what you said. Confide in someone either at your level or above at work or someone outside of work, to keep the gossip to a minimum. Ask for confidentiality.
Giving feedback practice three: Tell a neutral person about your situation, and ask what she would say to address the situation. Everyone but you will do a better job at giving feedback. Feedback conversations become hard when we’re emotionally involved. The guy working at the 7-11 will do a better job than you. Seriously. It’s our emotions and concern about the other person’s reaction that makes feedback conversations challenging.
Giving feedback practice four: Agree to do a weekly debrief with the people you work closely with, and follow-through. Answer the questions – what went well this week from a work perspective and what would we do differently if we could. Answer the same questions about your working relationship. Giving feedback about your relationship will be hard at first. It will be easier the more you do it. Be sure to say “thank you” for the feedback, regardless of what you really want to say. One of the reasons giving negative feedback is so hard is we wait too long. Shorter, more frequent conversations are better than long, infrequent discussions.
Giving negative feedback doesn’t have to be so hard. Follow the suggestions above and remind yourself that the purpose of giving feedback is to be helpful. If you were doing the wrong work, you’d want to know. And others do too.
Many of us are hesitant to give peer feedback. We worry that giving peer feedback will damage our relationships. We wonder if we have the right and if it’s our place to give peer feedback. And we are concerned about what the consequences of giving peer feedback will be.
Giving peer feedback isn’t so different from giving feedback to a friend or even a direct report. While you have an implicit ‘right’ to give a direct report feedback, doing so without building trust will ensure your feedback falls flat.
People respond to feedback in predictable ways. Most people get upset and defend themselves. This is normal and natural. Negative feedback conflicts with our desire to be thought well of, which all people (despite what they might say) want. People are more open and less defensive when they trust the source of the feedback and trust the sources’ motives. Follow these practices when giving peer feedback and your feedback will hopefully be well received.
Think about why you want to give feedback. Really think about this. Is your desire to help the person change a behavior, or are you just being judgmental? If your intention isn’t to help someone replicate or change a behavior, say nothing. It’s not feedback you’re planning to give, it’s only your opinion you want to disseminate. One of my friends recently told me she felt my son’s name was waspy. Her comment wasn’t feedback as there was nothing I could do with the information. She simply gave me her judgmental opinion, which annoyed me.
Also, consider why you want to give feedback. Do you simply want something done your way, or do you feel strongly that what the person is doing is having a negative impact on him/her or the organization? I worked with a business leader who red-lined every document his staff created. He didn’t only change language that was wrong, he edited documents so they were written more akin to his writing style. This made his staff feel that they couldn’t do anything right and it wouldn’t matter what they produced, he’d revise even the most ‘perfect’ work. So they stopped trying. Evaluate your true motive. Just because something wasn’t done your way, doesn’t mean it wasn’t done well.
Provided your motives are pure – you’re trying to make a difference for someone and his/her behavior is causing real challenges, it’s ok to speak up. Be sure you have the relationship to give peer feedback. Does the person know you have his/her back? If you speak up, will s/he trust it’s because you care about her or the organization, versus you just want to express your opinion and be right.
Provided you are giving feedback to alter a behavior and you have the relationship to give feedback, it’s important that you ask for permission. A peer relationship is a lateral one. You each have the same ‘power’ (at least by title) in the organization, thus you don’t intrinsically have the ‘right’ to give feedback. You earn the right to give feedback by asking for permission and being willing to hear, “No, thank you.”
Asking for permission to give feedback might sound something like, “I’ve noticed a few things that I think are making ________ project harder than it has to be. Would you be willing to talk with me about it?”
Or, “Our weekly team meetings are tough. It’s a challenging group. I have a couple of ideas that might make the meetings easier to run. Would you be interested in talking about them?”
Or, “I have something I want to share with you. I feel awkward bringing this up because we’re peers and I’m not sure it’s my place to do so. But I care about you and want you to be successful. Would it be ok if I shared? Feel free, of course, to say no.”
Lastly, don’t worry about giving peer feedback perfectly. You might follow our feedback formula to a tee. You might not. There is no one right way to give feedback. Speak from the heart. If you’re nervous to have a conversation, say so. If you’re not sure it’s your place to give a piece of feedback, say so. If you’re worried you won’t deliver the feedback well, say that. Saying how you really feel, being human and vulnerable builds trust, relationships, and credibility. People want to work with other real people, and real people have concerns. It’s ok to share them.
Giving peer feedback doesn’t have to be hard. Evaluate your motives. Ensure that what you plan to share is really feedback versus merely your opinion. Build trust, ask for permission, and speak from the heart. If you make a mess, you can always clean it up. Simply repeat the steps by saying something like, “I’m sorry if I hurt your feelings. I hope it’s ok I said something. I really want this project to go well for both you and the team. How could I have done that better for next time?”
If you’ve gotten courageous and given someone negative feedback or questioned a decision or action, you probably didn’t get a shiny, happy reply in return. The normal and natural reaction to negative feedback or data is to defend ourselves. It’s human. Defending yourself when receiving negative feedback is an act of self-preservation, not unlike hitting your brakes when the person driving in front of you unexpectedly slams on their brakes.
The problem with reacting defensively (normally) to negative feedback is that it’s scary and off-putting to others. As normal as a defensive reaction is to negative feedback, it makes others so uncomfortable that they’ll be hesitant to give you negative feedback again. And this lack of knowledge of what others really think is dangerous. Silence inhibits career growth and leads to bad business decisions. You want people to tell you the truth, as they see it. So you need to make it easy to speak freely.
If you want more of what others see as the truth, do the opposite of what people expect. Rather than defending or going silent, say “thank you.” “Thank you for telling me that. I’ll think about what you said and will likely come back to you to discuss further,” buys you time and puts the other person at ease.
Here are five ways to make it easier to say thank you for the feedback:
Only accept feedback when you’re ready to listen. You’re allowed to put people on ice and come back to them when you have time to talk. Bad days, when you have five minutes between meetings, or are about to leave for a vacation are not the times to accept negative information. Set up a time to talk, as soon as you have the bandwidth to listen.
Take breaks during hard conversations. You’re allowed to say, “I need a few minutes.” Go get coffee. Take a walk. Go outside. Regain your composure. Then continue the conversation.
Have feedback conversations when you’re rested and have eaten. Everything seems bigger and more difficult when we’re tired or hungry.
Accept that “thank you” isn’t the same as telling the other person she is right or that you agree. “Thank you” is a mere acknowledgment that you heard. It buys you time and gives you a chance to gather your thoughts and respond when you’re not emotional.
Don’t have conversations when you’re upset, and we often don’t know when we’re upset. Your emotions will run the show. Give yourself time to get through your emotional response, and then talk.
People are more hesitant than you think to tell you when they disagree. Make it easy to speak up. Do the opposite of what others expect. Say “thank you” rather than reacting, and you’ll get more data than you do now.
Most of us grapple with whether or not we should give feedback when someone else does or says something frustrating.
Here are a few criteria to help you decide whether or not you should give feedback or say nothing:
Do you have a relationship with the person? Do you know each other well enough to share your opinion? Aka, have you earned the right?
Has the other person requested your opinion? Unsolicited feedback is not typically received well.
If the other person has not requested your opinion, does he appear open to hearing feedback?
Are you trying to make a difference for the other person or just make him look or feel bad?
Do you want to strengthen the relationship?
Before you give feedback, do something I call, ‘check your motives at the door.’ If your motives are pure – you want to strengthen the person or the relationship, and you have a good enough relationship that you’ve earned the right to speak up — then do it.
People are more open to feedback when they trust our motives. If we have a good relationship with the person and he knows we’re speaking up to make a difference for him or for the relationship, you’ll be able to say way more than if your motives are questionable – aka you want to be right.
No one likes
giving people negative feedback. Giving negative feedback often makes both the feedback
deliverer and the recipient feel badly. To make everyone feel better, we dress negative
feedback up with pickles and relish, otherwise known as The Empathy Sandwich.
Sandwich in action: “You’re doing really great. Now you did almost cost the
company $50,000, but in general, things are going great.”
The Empathy Sandwich
is plain wrong, wrong, wrong. It leaves people unclear, wondering if there is a
problem. Instead of softening negative feedback with positive platitudes on
both ends, tell people you’ll be providing positive and negative feedback as things
happen and then separate both types of feedback.
how you can set the expectation that you’ll be providing balanced feedback:
feedback to people you manage: “As your manager, my job is to help you be successful. As a
result, I’ll tell you what I see, as I see it. I’ll give you both positive and upgrade
(negative) feedback in a timely way. Because if I don’t, you’ll learn nothing
from working with me.”
the way to give feedback to peers and those at a higher level: “We see each other work and are in a unique position
to provide each other with feedback. If you see me do something really great or
not so great, I’d like to know. I promise to be receptive.”
feedback and avoiding The Empathy Sandwich: When you give feedback
separate the positive from the negative. You could say something like, “I want
to talk about a few things today. Here are some things that are going well… Now,
I also have something to talk with you about that is not going as well… After you
deliver the negative feedback, say something like, “I know there is a tendency to dwell on
negative feedback. I want to remind you of the positive things we talked about
handle negative feedback. They won’t quit if you’re honest about their performance.
They will likely become defensive and get upset for a time. That’s ok! Your job
when giving feedback is to be clear, timely and specific. Worry about your
delivery. Ensure you have the relationship to deliver the feedback. Don’t worry
so much about the response.
Need to give negative feedback? Practice out loud. The words you say in your head while driving to work will not be what comes out of your mouth when you give the actual feedback. Ask a friend, family member, or even your pet (aka someone you don’t work with) to listen to you deliver the feedback. If people outside of your industry and organization understand the feedback, the feedback recipient will be clear, too.
Giving feedback is stressful for both the person giving the feedback and the feedback recipient. The best way to manage the stress of giving feedback is to be prepared.
Here are three ways to prepare for difficult feedback conversations:
Write out the feedback, save your notes, and walk away. Read your notes later and ask yourself, “Have I been clear?” Then see if you can cut the notes in half. Shorter feedback is better.
Practice out loud. Use our 8- step Feedback Formula as a guide. The Formula will ensure you give clear, specific, and succinct feedback without emotion.
Bring type-written notes to your feedback conversations. When the feedback recipient becomes defensive (and they will) or you become flustered (and you might), your notes will help you keep the conversation on track.
During every feedback training I teach, I am asked how to reduce feedback recipient’s defensiveness. Defensiveness is a normal, healthy response to feedback. When you give someone negative feedback, you (subtly) tell the person they did something wrong. No one wants to hear that, so the brain goes on the defensive. It’s a normal survival mechanism. Instead of avoiding and dreading defensiveness during feedback conversations, prepare for it. And the best way to prepare is to practice what you want to say out loud. Speaking a message is not the same as practicing the conversation silently in your head. Speaking out loud is more stressful and takes more time. So, if a conversation is particularly difficult or awkward, practice out loud!
I’d like to give a huge shout out to Angela Fusaro of Physician 360 for sharing this video with us. Angela practiced my eight-step Feedback Formula on her dog, Thor. I thought it was so funny and thought you would, too.
1. Introduce the conversation so feedback recipients know what to expect.
2. Share your motive for speaking so both the feedback provider and the recipient feel as comfortable as possible.
3. Describe the observed behavior so the recipient can picture a specific, recent example of what you’re referring to. The more specific you are, the less defensive he will be, and the more likely he’ll be to hear you and take corrective action.
4. Sharing the impact or result describes the consequences of the behavior. It’s what happened as a result of the person’s actions.
5. Having some dialogue gives both people a chance to speak and ensures that the conversation is not one-sided. Many feedback conversations are not conversations at all; they’re monologues. One person talks and the other person pretends to listen, while thinking what an idiot you are. Good feedback conversations are dialogues during which the recipient can ask questions, share his point of view, and explore next steps.
6. Make a suggestion or request so the recipient has another way to approach the situation or task in the future. Most feedback conversations tell the person what he did wrong and the impact of the behavior; only rarely do they offer an alternative. Give people the benefit of the doubt. If people knew a better way to do something, they would do it another way.
7. Building an agreement on next steps ensures there is a plan for what the person will do going forward. Too many feedback conversations do not result in behavior change. Agreeing on next steps creates accountability.
8. Say “Thank you” to create closure and to express appreciation for the recipient’s willingness to have a difficult conversation.
If you’re giving more than one piece of feedback during a conversation, address each issue individually. For example, if you need to tell someone that she needs to arrive on time and also check her work for errors, first go through the eight steps in the formula to address lateness. When you’ve discussed an agreement of next steps about being on time, go back to step one and address the errors. But talk about one issue at a time so the person clearly understands what she’s supposed to do.
Here’s how a conversation could sound, using the eight-step Feedback Formula:
Step One: Introduce the conversation.
“John, I need to talk with you.”
Step Two: Share your motive for speaking.
“This is a little awkward, and it may be uncomfortable. I want you to know that while I wish I didn’t have to tell you this, I’m doing it because I care about you and I want you to be successful.”
Just because you’re direct doesn’t mean you’re not empathetic. But remember, these are my words. You’ll need to find your own words that you feel comfortable using to deliver such a difficult message.
Step Three: Describe the observed behavior.
“John, I’ve noticed that you have an odor.”
Step Four: Share the impact or result of the behavior.
“I know this is a very awkward subject (more empathy). We work in a small space. I don’t want others to avoid working with you or say negative things about you. And as awkward as this is, I would rather you hear this from me than from someone else. Sometimes health conditions can cause certain odors, as can eating certain foods.”
Step Five: Have some dialogue. Ask the recipient for his perception of the situation.
“What are your thoughts?”
Give John time to say whatever he wishes to say.
Step Six: Make a suggestion or request for what to do next time.
“Again, I’m really sorry to have to tell you this. Please make sure you shower every day before coming to work and wash your clothes regularly. And please tell me if there’s something else you’d like me to know.”
Because of the awkwardness of this subject, skip step seven, and go to step eight.
“Thank you for being willing to have this conversation with me.”
You Can Say More Than You Think You Can
You might be gasping, thinking there is no way you could ever tell someone he smells. It’s definitely an awkward conversation, one I hope you never have to have. I used one of the most difficult things you will ever have to say to demonstrate that even the most awkward feedback can be delivered empathetically and quickly.
The short and concise body-odor conversation is a lot less uncomfortable for the recipient than the drawn-out, evasive first version. Just think, would you rather listen to someone tell you that you smell for two minutes or for twenty?
You may also think, “I shouldn’t have to tell someone to take a shower and wash their clothes.” That’s true, you shouldn’t. But if you’re working with someone who doesn’t do these things, clearly someone needs to tell him. Remember, other people are not you and don’t do things the way you do, even when those things appear to be no-brainer basics.
Lastly, you may think that telling someone to shower and wash his clothes is insulting and demeaning. It’s true: No matter how you spin it, there’s nothing nice about this message. But which is worse, having your coworkers ask for different desks and be unwilling to work with you, or having someone who has your best interests at heart tell you privately to clean it up—quite literally? When you tell people the truth, you do them a favor.
Here’s another example: A few years ago I had a coworker who was a lingerer. Lisa would hover outside my office until she saw an opportunity to interrupt. She then walked in uninvited and started talking. I was still mid-thought about whatever I’d been working on and wasn’t ready to listen. After a few sentences, I would interrupt Lisa, saying, “I’m sorry. I don’t know what you’re talking about. Will you please start over?”
Embarrassing as it sounds, this went on for more than a year. I wanted to be seen as accessible and open, yet this “lingering” method of interrupting was driving me crazy. And it was a waste of both of our time. After many months of frustration, I decided to use the eight-step Formula.
Step One: Introduce the conversation.
“Lisa, I want to talk about something I’ve noticed.”
Step Two: Share your motive for speaking.
“I probably should have said something a long time ago. I’m sorry I didn’t.”
Step Three: Describe the observed behavior.
“I’ve noticed that when you want to talk to me you stand at my door, waiting for a good time to interrupt. When you come into my office, you’re often in the middle of a thought or problem that you’ve probably been thinking about for a while.”
Steps Four and Six: Share the impact or result of the behavior and make a suggestion or request for what to do next time.
“Because I’m in the middle of something completely different, it takes me a few seconds to catch up. By the time I have, I’ve missed key points about your question and I have to ask you to start over. This isn’t a good use of either of our time.
“Here is my request: When I’m in my office working and you need something, knock and ask if it’s a good time. If it is, I’ll say yes. Give me a few seconds to finish whatever I’m working on, so I’m focused on you when we start talking. I’ll tell you when I’m ready. Then start at the beginning, giving me a little background, so I have some context. And if it isn’t a good time for me, I’ll tell you that and come find you as soon as I can.”
Step Five: Have some dialogue. Allow the recipient to say whatever she needs to say.
“What do you think?”
Step Seven: Agree on next steps.
“Okay, so next time you want to talk with me, you’re going to tap on the door and ask if it’s a good time to talk. If it’s not, I’ll tell you that and come find you as soon as I can. If it is a good time, you’re going to give me a second to finish whatever I’m working on and give me some background about the issue at hand. Does that work for you?”
We have just managed “the lingerer”—a challenge you probably have, unless you work from home or in a closet.
You may have noticed that I changed the order of the Feedback Formula during this conversation. It’s not the order of the conversation that’s important. It’s that you provide specific feedback, offer alternative actions, and have some dialogue before the conversation ends.
Summary: Good Feedback Is Specific, Succinct, and Direct.
Provided you have a trusting relationship with someone and have secured permission to give feedback, there is very little you can’t say in two minutes or less. The shorter and more direct the message, the easier it is to hear and act upon. Follow the eight-step Feedback Formula. Be empathetic and direct. Cite specific examples. Give the other person a chance to talk. Come to agreement about next steps. Remember, you do people a favor by being honest with them. People may not like what you have to say, but they will invariably thank you for being candid.