No one likes giving people negative feedback. Giving negative feedback often makes both the feedback deliverer and the recipient feel badly. To make everyone feel better, we dress negative feedback up with pickles and relish, otherwise known as The Empathy Sandwich.
The Empathy Sandwich in action: “You’re doing really great. Now you did almost cost the company $50,000, but in general, things are going great.”
The Empathy Sandwich leaves people unclear, wondering if there is a problem. Instead of softening negative feedback with positive platitudes on both ends, tell people you’ll be providing positive and negative feedback as things happen, and then separate both types of feedback.
Giving feedback to people you manage: “As your manager, my job is to help you be successful. As a result, I’ll tell you what I see, as I see it. I’ll give you both positive and upgrade (negative) feedback in a timely way. Because if I don’t, you won’t grow as a result of working with me.”
Paving the way to give feedback to peers and those at a higher level: “We see each other work and are in a unique position to provide each other with feedback. If you see me do something positive or not so positive, I’d like to know. I promise I’ll be receptive.”
Delivering feedback and avoiding The Empathy Sandwich: When you give feedback, separate the positive from the negative. You could say something like, “I want to talk about a few things today. Here are some things that are going well… Now, I also have something to talk with you about that is not going as well… After you deliver the negative feedback, say something like, “I know there is a tendency to dwell on negative feedback. I want to remind you of the positive things we talked about today.”
People can handle negative feedback. They won’t quit if you’re honest about their performance. They will likely become defensive and get upset for a time. That’s ok! Your job when giving feedback is to be clear, timely, and specific. Prepare and practice your delivery out loud. Ensure you have the relationship to deliver the feedback. Don’t worry so much about the response.
Want to know one of the reasons people get defensive when you give feedback and why they often don’t change their behavior? Because what you’re giving them isn’t actually feedback.
“You’re awesome to work with” isn’t feedback. Neither is “You did a great job.” “Your work isn’t thorough” isn’t either. Neither is, “You were inappropriate.” Most of what we consider feedback isn’t feedback at all. It’s vague, unhelpful language that leaves people wondering what they need to do more, better, or differently.
There are only two reasons to give feedback – to encourage someone to either change or replicate a behavior. Unfortunately, most of the ‘information’ we give is too vague to help people do either.
When you coach or give feedback, you serve as someone’s GPS. Like the GPS on your phone, you need to be so specific the person knows precisely what to change or replicate. If you were driving and your GPS said, “Good job” or “I think you’re off track,” you’d throw the GPS out the window and get a map.
If you give someone what you consider feedback and the person responds with, “I don’t know what you mean. Can I have an example?” you’ll know you weren’t helpful.
Here are six tips for giving helpful feedback:
Giving feedback tip one: Write down what you plan to say, then strip out half the words. Shorter feedback with fewer words is better.
Giving feedback tip two: Practice what you plan to say out loud. Have you noticed that what you ‘practice’ in your head is typically not what comes out of your mouth?
Giving feedback tip three: Before having a conversation, give the feedback to an independent, third-party and ask the person to tell you what they heard. If that person is clear, the feedback recipient likely will be too. Ensure who you practice with will maintain confidentiality. Your organization doesn’t need more gossip.
Giving feedback tip four: Tell someone else about the conversation you need to have and ask that person what they would say. Anyone not emotionally involved in the situation will do a better job than you will. It’s our emotional involvement that makes feedback conversations so challenging. Again, ensure confidentiality.
Giving feedback tip five: Ask the feedback recipient what they heard you say. Asking, “Does that make sense?” is an ineffective question. “Do you have any questions?” isn’t any better. You ask questions to get information. Yes or no questions don’t teach you anything. Require people to tell you what they know and don’t know by asking open-ended questions.
Giving feedback tip six: Give one to three examples of what the person did or didn’t do, during the conversation. If you don’t have an example, you’re not ready to provide feedback, and anything you say will evoke defensiveness rather than behavior change.
Giving feedback doesn’t have to be so hard. Be so specific that your feedback could be used as driving directions. The purpose of feedback is to be helpful.
Most people would rather get a root canal than participate in an annual employee performance appraisal.
The reasons employee performance appraisals are so difficult is simple:
Many managers don’t deliver timely and balanced feedback throughout the year.
Many employees don’t ask for regular feedback.
Too much information is delivered during the annual employee performance appraisal.
And as crazy as it sounds, managers and employees haven’t agreed to give and receive regular and candid feedback.
Here are four steps to ensure employee performance appraisals are useful and positive:
Managers and employees must agree to give and receive balanced, candid feedback. Don’t assume the agreement to speak honestly (throughout the year) is implicit, make it explicit.
Managers, be honest and courageous. Don’t rate an employee a five who is really a three. You don’t do anyone any favors. Employees want to know how they’re really doing, no matter how much the feedback may sting.
Managers, focus on three things the employee did well and three things to do more of next year. Any more input is overwhelming.
Managers, schedule a second conversation a week after the employee performance appraisal, so employees can think about and process what you’ve said and discuss further, if necessary.
The key to being able to speak candidly during an employee performance appraisal is as simple as agreeing that you will do so and then being receptive to whatever is said. And don’t make feedback conversations a one-time event. If you do a rigorous workout after not exercising for a long time, you often can’t move the next day. Feedback conversations aren’t any different. They require practice for both the manager and employee to be comfortable. Speak regularly, even just for a few minutes. And remember, the right answer to feedback, in the moment, is “thank you.” Make it easy to tell you the truth.
Most training programs about giving feedback focus on negative feedback, because giving negative feedback is hard and makes us uncomfortable. But most people aren’t any better at giving positive feedback.
Most of the positive feedback people get at work really isn’t feedback at all. It’s vague, fluffy, and unhelpful. Aka, Cap’n Crunch – sweet but useless.
“Great job.” “You’re awesome.” “You’re great to work with.” None of this qualifies as real feedback.
The purpose of positive feedback is to make people feel valued and appreciated and to get them to replicate a behavior. Telling someone, “great job” or “you’re doing great work” will make the person feel good (momentarily), but won’t tell them what to replicate. These phrases are vague, and vague positive comments come across as inauthentic at best and unhelpful at worst.
Here are a few examples of what I refer to as real vs. fake feedback:
Example of positive feedback:
Fake feedback: “Great job.”
Real feedback: “You researched three vendors when making a proposal of who we should choose to manage our payroll operations. You included all the necessary information for us to make a decision and presented the information in a one-page table that was easy to read. Your work made it really easy to make a decision.”
Example of positive feedback:
Fake feedback: “You’re really reliable.”
Real feedback: “I know that whatever I give you to do will get done the first time I ask and will be accurate. I don’t have to ask again or check your work. You check your work for typos and mistakes before submitting it.”
Example of positive feedback:
Fake feedback: “You make my job easy.”
Real feedback: “Last week you noticed an invoice that didn’t seem accurate. You researched the invoice and got the mistake corrected before I even knew there was a problem.”
Example of positive feedback:
Fake feedback: “You’re awesome.”
Real feedback: “You always do what’s right for the company. Last week you called a vendor whose service has been spotty. You provided them with feedback and asked for their plan to improve their service levels. This added a lot of value to our organization.”
The guidelines for giving positive feedback are the same as giving negative feedback:
Be specific.
Give an example.
Give feedback close to the time an event happens.
To give specific and meaningful positive comments, you will have to observe performance, and that takes time. But if you want someone to replicate a behavior, tell the person specifically what they did well.
When you use GPS in your car for driving directions, the GPS only provides one direction at a time. GPS tells you what to do now and what to do next. Your car can only go one direction at a time. And humans can likely only remember one or two directions at a time. When you coach people, you are their GPS, supporting them in achieving a desired goal efficiently.
Coach and give feedback like your GPS. Give one or two pieces of feedback at a time. Then give the person time to make changes and improve before giving more feedback.
What I hear every day, and every day it makes me shudder:
Manager: “One of my employees has been making a lot of mistakes. He seems disengaged (p.s. “disengaged” is Cap’n Crunch, vague and thus not real feedback). I’m not sure what’s happening.”
Most people hoard feedback. We wait for the right time, aka when we’re comfortable. That time will never come. The right time to give feedback is when something happens or shortly thereafter. Practice the 24-hour guideline and the one-week rule. Wait 24 hours to give feedback if you’re mad, but not longer than a week. Give feedback when you’re not upset, but soon after the event occurs, so people remember what you’re talking about.
Feedback is hard on the ego. The more feedback we receive in one conversation, the harder it is to hear. People need to feel successful. Receiving too much feedback at one time makes us feel we can’t be successful, so why bother. Pick the biggest and most impactful behaviors. Wait. And then give more feedback.
When it comes to feedback, keep this mantra in your head – recency, frequency. Recency, frequency. Short, weekly, feedback conversations – five minutes long – are better than sixty-minute feedback conversation once a month or quarter. You’ll see more behavior change and protect team member’s ego. Shorter and more frequent is better.
My son’s first soccer coach would frequently tell the kids, “You get what you get and you don’t throw a fit.” As adults receiving performance appraisals, I think we can do better.
Performance appraisals are, for many, the most dreaded day of the year. Most employees anticipate the meeting, wondering what their manager will say. In addition to hearing about the situations your manager and others in your organization observed throughout the year, why not tell your manager what you’d like to know?
It’s perfectly appropriate to tell your manager if you’d like feedback about a specific aspect of your performance or about your work on a certain project or piece of work. And the time to ask for this feedback is at least one month BEFORE your appraisal meeting.
Most people don’t like to be caught off guard or feel that they can’t answer a question. Asking for feedback in the moment, that your boss can’t address, may embarrass your manager. Don’t put managers on the spot. Set your boss and yourself up for success by asking for specific feedback BEFORE meetings, and give your manager a chance to observe you doing that kind of work.
If you want to know how you manage telling internal or external clients “no”, give your boss a chance to see or hear you do this. If you want feedback on how you built relationships with peers virtually this year, give your boss a chance to observe that behavior or time to ask your peers for input.
Ask a vague question, get a vague answer. Ask a specific question, get a specific answer. If you want specific feedback, let your manager know and give her time to observe you doing the actions you’re asking about BEFORE the feedback conversation.
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