Manage Your Professional Reputation

You’ve heard countless times that you never get a second chance to make a first impression. So when something not-so-positive happens – a customer is upset, you missed a deadline, or made an error – don’t let your boss find out about it from someone else. Manage your professional reputation and get there first to create the first impression of what happened.

Managers don’t like surprises. If your manager is going to get a call about something that isn’t positive, let them know before the call comes in. You will create your manager’s perception of the situation, and perceptions are hard to change.  Don’t wait for the s*** to hit the fan. Get ahead of the problem by coming forward and giving your manager and other stakeholders a heads up.

It could sound something like this, “I just had a tough conversation with John in IT. You may get a call.  Here’s what happened… I didn’t want you to be surprised.”

Or “I told Brian at Intellitec that we’re raising our prices in the second quarter. He wasn’t happy. You may get a call.”

Or let’s say you’re going to work on a strained relationship. Tell your manager before you take action.  It could sound something like this, “I want to work on my relationship with Julie. Our relationship has been strained since we worked together on the software project last year. I’d like to approach her, tell her that I know our relationship is strained, and that I’d like a good working relationship with her. Then I’d like to ask if she’s willing to have lunch with me, talk about what’s happened, and see if we can start again in a more positive way.  What do you think of me doing that?  Would you approach the conversation differently? I don’t know how it’s going to go, so I wanted you to know what I’m planning to do, just in case it backfires, and you get a call.”

Manage your professional reputation assertively by taking responsibility for mistakes, working on damaged relationships, and telling your manager before someone else does!

Be Specific in Your Business Communication – Vague is Unhelpful

Vague communication is unhelpful. Being vague instills doubt in the people around you and reduces your credibility.

When a customer service agent answers my questions with words like, “That sounds right, I think so, or that should work,” I hang up and call back, hoping to get someone who can give me an affirmative answer. People do this to you too; they just don’t tell you about it.

Pay attention to your language. If the answer is yes, say “Yes.” If the answer is no, say “No.” “I think so,” says neither yes nor no. Saying, “I think so” tells people you don’t really know.

A few phrases to avoid and what to say instead:

Avoid: “That should be done by Friday.”

Instead, be specific and give a final date. “That will be complete by Friday. If I can’t get it done by Friday, I’ll call you to let you know by 5:00 pm on Thursday.”

Avoid: “Sounds right.”

Instead, be specific and say, “That’s correct.”

Avoid: “We should be able to do that.”

Instead, be specific and say, “We can do that.”

Avoid: “I guess.”

Instead, be specific and say, “Yes” or “No.”

When I teach feedback training, the biggest thing training participants struggle with is specificity. “You’re difficult to work with.” “Your clothing is inappropriate.” “I just find you to be negative.” “You did a good job on that.” “It’s a pleasure to have you on the team.” All of this is vague and thus unhelpful to the feedback recipient. And the same is true when answering questions and making promises.

Tell people exactly what to expect. Be specific. Even if they don’t like your answer, they’ll be happy to have a clear answer.

Don’t Send Them to Yelp – Get Better Customer and Employee Feedback

Many businesses are struggling to overcome negative and permanent online reviews on yelp, trip advisor, Glassdoor, etc. And they’re wondering why customers and employees go online vs. giving feedback directly. The answer is simple.

Giving feedback online is easy. Giving feedback directly is harder, for many reasons.  No one wants to be the person who complains. Feedback is likely to be received with a defensive at worst and explanatory at best response, and who really wants to deal with that? And we fear we’ll get “in trouble” for giving feedback, etc. etc. etc. I could go on and on.

If you want your customers and employees to give you feedback directly instead of blasting you online when they’re unhappy, make it easy to give you feedback, regularly.

Here are four ways to help prevent negative online reviews and improve the data you get from customers and employees:

1. Ask customers and employees for feedback regularly. Don’t wait until the end of the year or after a service has been provided to ask for feedback. Ask for feedback during the customer’s experience. Ask employees for feedback every 90-days. Marriott hotels is masterful at this. Hotel guests don’t get onto the hotel’s free Wi-Fi until answering one question about their hotel stay. If guest feedback has a negative component, a manager will call you immediately. Such smart business.
2. If you’re going to send online surveys, keep them short. Never ask a customer more than five questions, and two is better. Ask a version of, “What are you appreciating about your experience? What could we change on your behalf?” What else do you need to know? Too many businesses send exhaustive and exhausting surveys to customers after a service has been provided. It’s unrealistic to expect customers to complete 30+ survey questions. Keep it short. You’ll see better response rates.
3. Call 10% (or fewer if you have thousands of employees and customers) and ask for feedback. It’s such a rare occurrence to receive a phone call asking for feedback, it’s an immediate loyalty and relationship builder.
4. Don’t request a positive score on a survey. Sending a survey and asking for a certain response type is a turnoff. Uber drivers who ask me to rate them a five never get that rating. The best way to get an awesome rating is to be awesome.

Ask for feedback early and often, and make it easy to give. P.S. And no anonymous surveys – a topic for another day.

How to Say No

Saying no is hard. We don’t want to disappoint or let people down. And yet, you can’t say yes to everything. You can say no and still sound like a responsible, easy-to-work-with, accommodating professional.

Here are four practices for saying no:

Thank the person for asking. “Thank you for asking me.”

1. Saying “thank you” acknowledges the other person and buys you time to think about their request.

2. Tell the person you need some time to think about the request. Ask, “Can I have a few days to think about it? I’ll get back to you by Friday.”

You don’t need to reply in the moment. I often regret things I agree to without thinking through the request thoroughly.

3. Consider what you really want and are willing to do. It’s much worse to over commit and under deliver than to simply say no or renegotiate requests.

4. Get back to the person in a timely way (when you said you would) and tell them what you’re willing to do.

How to Say No Option One: Simply say no.

Example: “I really appreciate you asking me to write the proposal for the __________ RFP. I’m not able to do that. Can I recommend someone else who has the expertise and will do a great job?”

Don’t give a bunch of reasons for saying no. People aren’t interested in why we can or can’t do something. They just want to know if we will do it.

How to Say No Option Two: Agree and negotiate the time frame.

Example: “I’d be happy to do that. I can’t do it before the last week of the month. Would that work for you?” If the answer is no, negotiate further. Ask, “When do you really need it? I can certainly do pieces by then, but not the whole thing. Given that I can’t meet your timeline, who else can work on this in tandem or instead of me?”

How to Say No Option Three: Say no to the request but say what you can do.

Example: “I can’t do _______. But I can do ________. How would that work?”

A review of how to say no:

1. Acknowledge the request by getting back to the requestor within 24 hours.
2. Give yourself time to think about and respond to requests.
3. Negotiate requests to your and the requestor’s satisfaction.
4. Agree on what you can and are willing to do.
5. Keep your commitments.

Saying no is always hard. But it’s always better to say no than to ignore requests, or to say yes and do nothing.