Eliminate Your Business Blind Spots
You will be passed over for jobs, projects, and opportunities – personally and professionally. People will choose not to buy from you and they’ll choose not to be your friend and romantic partner. And that’s ok. Not everyone is our right “customer.” The key isn’t to win every opportunity. Rather, it’s what we do when we don’t get what we want.
When you’re done feeling disappointed, mad, and frustrated, get curious. Find out why you were passed over. I’ll never suggest you make changes. I simply want you to know what’s standing in your way, so you have power – the power to choose. Eliminate your business blind spots.
All of us have blind spots – things we do that are off-putting to others, that we’re not aware of. For the most part, people won’t tell us our business blind spots, instead, they simply pass us over. Being rejected is feedback, it’s just not specific enough to help us make different choices. If you want to be able to change your behavior, you need to know what behaviors are standing in your way. Then you can choose what, if anything, to do about those behaviors.
When you get turned down for an opportunity, practice these strategies to eliminate your business blind spots:
- Allow yourself to have an emotional reaction, to feel disappointed, and to grieve the loss.
- When your emotions dissipate, call people who can tell you why you were turned down, and ask for feedback. The goal of the conversation: Eliminate your business blind spots.
- Be humble and open.
Consider saying something like, “Thank you so much for considering me/us to support your needs. We were disappointed not to win your business. Would you be willing to share what had you choose a different provider and what we could have done differently to be a stronger candidate? I’ll be grateful for anything you’re willing to tell me.”
Depending on the circumstances, you could also say something like, “I wasn’t put on the _______ project. I wonder if you have any information as to why? I appreciate anything you’re able to tell me. Your input will help me grow and eliminate my business blind spots.”
- Regardless of what you hear, thank the person for the feedback. You can ask for additional information and ask who else you can talk with, but don’t become defensive. The less defensive you get, the more feedback you’ll get. Make it easy to tell you the truth (as the other person sees it).
Remember, information is power, and power is control. Many people don’t give direct feedback because they’re afraid of the other person’s reaction. Surprise people by being open to feedback, and eliminate your business blind spots.
- Validate feedback that doesn’t feel right to you. If you’re not sure what someone told you is accurate, vet the feedback with other people you trust. Simply ask other people who are aware of your performance, “I received this feedback. Does that resonate with you?”
- Sit with the feedback for a few days before taking any action.
- When your emotions have passed, decide what – if anything – you want to do with the input you’ve received. Perhaps you want to make changes. Perhaps you don’t. Either way, you have more power than you did before you received any input.
You won’t win them all. The key isn’t avoiding rejection, it’s what you do when you don’t get what you want. Be brave. Be open. Ask for feedback. And you’ll have the power to make different choices next time, if you want to.