Eliminate Your Business Blind Spots

You will be passed over for jobs, projects, and opportunities – personally and professionally. People will choose not to buy from you and they’ll choose not to be your friend and romantic partner. And that’s ok. Not everyone is our right “customer.” The key isn’t to win every opportunity. Rather, it’s what we do when we don’t get what we want.

When you’re done feeling disappointed, mad, and frustrated, get curious. Find out why you were passed over. I’ll never suggest you make changes. I simply want you to know what’s standing in your way, so you have power – the power to choose.  Eliminate your business blind spots.

All of us have blind spots – things we do that are off-putting to others, that we’re not aware of. For the most part, people won’t tell us our business blind spots, instead, they simply pass us over. Being rejected is feedback, it’s just not specific enough to help us make different choices. If you want to be able to change your behavior, you need to know what behaviors are standing in your way. Then you can choose what, if anything, to do about those behaviors.

When you get turned down for an opportunity, practice these strategies to eliminate your business blind spots:

1. Allow yourself to have an emotional reaction, to feel disappointed, and to grieve the loss.

2. When your emotions dissipate, call people who can tell you why you were turned down, and ask for feedback. The goal of the conversation: Eliminate your business blind spots.

3. Be humble and open.

Consider saying something like, “Thank you so much for considering me/us to support your needs. We were disappointed not to win your business. Would you be willing to share what had you choose a different provider and what we could have done differently to be a stronger candidate? I’ll be grateful for anything you’re willing to tell me.”

Depending on the circumstances, you could also say something like, “I wasn’t put on the _______ project. I wonder if you have any information as to why? I appreciate anything you’re able to tell me. Your input will help me grow and eliminate my business blind spots.”

4. Regardless of what you hear, thank the person for the feedback. You can ask for additional information and ask who else you can talk with, but don’t become defensive. The less defensive you get, the more feedback you’ll get. Make it easy to tell you the truth (as the other person sees it).

Remember, information is power, and power is control. Many people don’t give direct feedback because they’re afraid of the other person’s reaction. Surprise people by being open to feedback, and eliminate your business blind spots.

5. Validate feedback that doesn’t feel right to you. If you’re not sure what someone told you is accurate, vet the feedback with other people you trust. Simply ask other people who are aware of your performance, “I received this feedback. Does that resonate with you?”

6. Sit with the feedback for a few days before taking any action.

7. When your emotions have passed, decide what – if anything – you want to do with the input you’ve received. Perhaps you want to make changes. Perhaps you don’t. Either way, you have more power than you did before you received any input.

You won’t win them all. The key isn’t avoiding rejection, it’s what you do when you don’t get what you want. Be brave. Be open. Ask for feedback. And you’ll have the power to make different choices next time, if you want to.

Know Your Reputation; Manage Your Career

At some point, you’ll get passed over for a promotion, project, or piece of work, and no one will tell you why. Why should they? There is little incentive to deal with your likely (human and normal) defensive response. It’s easier to say nothing.

The problem is that this lack of information gives you no ability to manage your career.

Most people get almost no feedback at work. “Good job” isn’t feedback. Neither is, “You seem distracted.” And being told, “You just weren’t the right fit,” is utterly unhelpful.

If you want to manage your career, you need more information. Getting this information might seem scary. You might be thinking, “What if I don’t want to hear what people have to say? What happens if I hear something really bad?” People are so hesitant to give feedback, they’ll be ‘nice’ to you. You won’t hear anything you can’t handle.

There are people in your life who will tell you the impression you create, what you’re like to work with, and why you might not have gotten a job you really want. They’ll tell you, if you ask and make it safe to tell you the truth. Making it safe means you can’t defend yourself. No matter what the person says and how hard it may be to hear, you must respond with, “Thank you for telling me that,” even if you’re convinced they’re wrong.

The easier it is to give you feedback, the more feedback you’ll get. The harder it is to give you feedback, the less you’ll get. Remember, no one wants to deal with your defensive response. It’s easier to say nothing.

Identify five people in your life who care about you, who you trust. They might work with you now, but perhaps not. Don’t overlook your friends, family, spouse and past co-workers. Tell each person, individually, that you want to know more about the impression you make and what you’re like to work/interact with. Do this over the phone or in-person. Emailing the request doesn’t demonstrate seriousness. Ask the person to schedule a conversation with you. Send your questions in advance, so the person is prepared. Have the scheduled meeting; don’t cancel it, even if something important comes up. Consider asking: The first impression you make; what you’re like to work/interact with; the best thing about you; and one change you could make. Say, “thank you,” for the information and not more. Don’t underestimate the power of your emotions. Everyone gets defensive when receiving feedback. Defensiveness can be off putting and scary to others. Don’t do anything to limit future feedback.

Ask these questions a few times a year. You don’t necessarily need to make any changes, based on what you learned. The point isn’t to act on the information, it’s merely to have it. Information is power, and power is control. You can now choose how to act vs. working in the dark.