Giving Feedback – The Right Time is Now

Most of us wait to give negative feedback until it’s the right time, aka the recipient won’t get upset. Or we wait, hoping the situation will resolve itself. If something is really an issue, the likelihood of either happening is pretty slim. The right time to give feedback is shortly after something happens. I’ll offer up the 24-guideline and the one-week rule. Wait 24-hours to give feedback, if you’re upset. But don’t wait longer than a week.

The purpose of giving positive or negative feedback (I like the word upgrade feedback) is to motivate someone to replicate or change a behavior. That’s it. Feedback is supposed to be helpful. If you wait longer than a week to give either positive or upgrade feedback, the person isn’t likely to remember the situation you’re referencing, and the purpose of giving feedback – to change or replicate a behavior – will be lost.

Here are four practices to make negative (upgrade) feedback conversations shorter, less painful, and more useful:

Giving feedback practice one:  Agree to give and receive feedback at the onset of relationships. Do this with everyone you work with – direct supervisors, direct reports, peers, internal and external customers, and vendors. 

Giving feedback practice two:  Prepare for feedback conversations by writing down what you plan to say and then delivering the feedback to a neutral person. Ask that person to tell you what they heard and what their expectations would be, based on what you said. Confide in someone either at your level or above at work or someone outside of work, to keep the gossip to a minimum. Ask for confidentiality.

Giving feedback practice three:  Tell a neutral person about your situation, and ask what they would say to address the situation. Everyone but you will do a better job at giving feedback. Feedback conversations become hard when we’re emotionally involved. The guy working at the 7-11 will do a better job than you. Seriously. It’s our emotions and concern about the other person’s reaction that makes feedback conversations challenging.

Giving feedback practice four:  Agree to do a weekly debrief with the people you work closely with, and follow-through. Answer the questions – what went well this week from a work perspective and what would we do differently if we could? Answer the same questions about your working relationship. Giving feedback about your relationship will be hard at first.  It will be easier the more you do it. Be sure to say “thank you” for the feedback, regardless of what you really want to say. One of the reasons giving negative feedback is so hard is we wait too long. Shorter, more frequent conversations are better than long, infrequent discussions.

Giving negative feedback doesn’t have to be so hard. Follow the suggestions above and remind yourself that the purpose of giving feedback is to be helpful. If you were doing the wrong work, you’d want to know. And others do too.

Don’t Like the Word Negative? Say Upgrade Instead.

People don’t like the phrase “negative feedback” because it is, well, negative. So, someone came up with “constructive feedback”, i.e., “I have some constructive feedback for you.” I don’t particularly like that either. The definition of constructive is useful, and I think all feedback should be useful. I like the word “upgrade” instead. Upgrade implies the need for improvement, but it isn’t negative. The question is, which comes first, positive or upgrade feedback?

I always give positive feedback first. Not to make people feel better, but to ensure they hear the positive feedback. Most people want to be perfect. We want others to think well of us. Negative feedback calls our perfection into question and thus is hard to hear. When people get negative feedback, they naturally become defensive. It’s hard to listen when you’re defending yourself. If positive feedback comes after negative feedback, the positive feedback isn’t even heard. The negative feedback is all consuming.

When giving feedback, I tell people, “I have positive and upgrade feedback for you today. I’m going to give you the positive feedback first.” I give positive feedback, then I give upgrade feedback, and then I remind the person about the positive feedback, because I know the person is now consumed thinking about the negative feedback.

Think about yourself. If you receive seven pieces of positive feedback and one piece of upgrade feedback, what do you think about for the rest of the day? If you’re like most people, the rest of your day is about the upgrade feedback. We want to do good work and be thought well of, and negative feedback calls all of that into question and is thus, hard to hear.

Give positive feedback first, then give upgrade feedback, then remind the person about the positive feedback. People can handle feedback when it’s delivered by a trusted person in an objective way.