This week’s blog is an excerpt from my book How to Say Anything to Anyone: A Guide for Building Business Relationships That Really Work. I hope it helps you have the conversations you need to have!
The Feedback Formula:
1. Introduce the conversation. Ask for time to talk, ensure the conversation is private, and it’s a good time for the feedback recipient.
2. Share your motive for speaking so both the feedback provider and the recipient feel as comfortable as possible.
3. Describe the observed behavior so the recipient can picture a specific, recent example of what you’re referring to. The more specific you are, the less defensive the listener will be, and the more likely they’ll be to hear you and take corrective action.
4. Sharing the impact or result describes the consequences of the behavior – what happened as a result of the person’s actions.
5. Having some dialogue gives both people a chance to speak and ensures the conversation is not one-sided. Many feedback conversations are not conversations at all – they’re monologues. One person talks and the other person pretends to listen, while thinking what an idiot you are. Good feedback conversations are dialogues during which the recipient can ask questions, share their point of view, and explore next steps.
6. Make a suggestion or request so the recipient has another way to approach the situation or task in the future. Most feedback conversations tell the person what they did wrong and the impact of the behavior – only rarely do they offer an alternative. Give people the benefit of the doubt. If people knew a better way to do something, they would do it another way.
7. Building an agreement on next steps ensures there is a plan for what the person will do going forward. Too many feedback conversations do not result in behavior change. Agreeing on next steps creates accountability.
8. Say “Thank you” to create closure and to express appreciation for the recipient’s willingness to have a difficult conversation.

If you’re giving more than one piece of feedback during a conversation, address each issue individually. For example, if you need to tell someone that they need to arrive on time and also check their work for errors, first go through the eight steps in the formula to address lateness. When you’ve discussed an agreement of next steps about being on time, go back to step three and address the errors. Talk about one issue at a time so the person clearly understands what they are supposed to do.
Here’s how a conversation could sound, using the eight-step Feedback Formula:
Before I started Candid Culture, I had a coworker who was a lingerer. Lisa would hover outside my office until there was an opportunity to interrupt. Lisa then walked in uninvited and started talking. I was still mid-thought about whatever I’d been working on and wasn’t ready to listen. After a few sentences, I would interrupt Lisa, saying, “I’m sorry. I don’t know what you’re talking about. Will you please start over?”
Embarrassing as it sounds, this went on for more than a year. I wanted to be seen as accessible and open, yet this “lingering” method of interrupting was driving me crazy. And it was a waste of both of our time. After many months of frustration, I decided to use The Feedback Formula.
Step One: Introduce the conversation.
“Lisa, I need to talk with you. When do you have about ten minutes of uninterrupted, private time?”
Step Two: Share your motive for speaking.
“There is something impacting me and our working relationship.”
Step Three: Describe the observed behavior.
“I’ve noticed that when you want to talk to me you stand at my door, waiting for a good time to interrupt. When you come into my office, you’re often in the middle of a thought or problem that you’ve probably been thinking about for a while.”
Steps Four and Six: Share the impact or result of the behavior and make a suggestion or request for what to do next time.
“Because I’m in the middle of something completely different, it takes me a few seconds to catch up. By the time I have, I’ve missed key points about your question, and I have to ask you to start over. This isn’t a good use of either of our time.
“Here is my request: When I’m in my office working and you need something, knock and ask if it’s a good time. If it is, I’ll say yes. Give me a few seconds to finish whatever I’m working on, so I’m focused on you when we start talking. I’ll tell you when I’m ready. Then start at the beginning, giving me a little background, so I have some context. And if it isn’t a good time for me, I’ll tell you that and come find you as soon as I can.”
Step Five: Have some dialogue. Allow the recipient to say whatever they need to say.
“What do you think?”
Step Seven: Agree on next steps.
“Okay, so next time you want to talk with me, you’re going to tap on the door and ask if it’s a good time to talk. If it’s not, I’ll tell you that and come find you as soon as I can. If it is a good time, you’re going to give me a second to finish whatever I’m working on and give me some background about the issue at hand. Does that work for you?”
We have just managed “the lingerer”—a challenge you probably have, unless you work from home 100% of the time or in a closet.
You may have noticed that I changed the order of The Feedback Formula during this conversation. It’s not the order of the conversation that’s important. It’s that you provide specific feedback, offer alternative actions, and have some dialogue before the conversation ends.
Summary: Effective feedback is specific, succinct, and direct.
Provided you have a trusting relationship with someone and have secured permission to give feedback, there is very little you can’t say in two minutes or less. The shorter and more direct the message, the easier it is to hear and act upon. Follow the eight-step Feedback Formula. Be empathetic and direct. Cite specific examples. Give the other person a chance to talk. Come to agreement about next steps. Remember, you do people a favor by being honest with them. People may not like what you have to say, but they will invariably thank you for being candid.
This week’s blog is an excerpt from my book How to Say Anything to Anyone: A Guide for Building Business Relationships That Really Work. I hope it helps you have the conversations you need to have! Be candid. You can do it!

Most training programs about giving feedback focus on negative feedback, because giving negative feedback is hard and makes us uncomfortable. But most people aren’t any better at giving positive feedback.
Most of the positive feedback people get at work really isn’t feedback at all. It’s vague, fluffy, and unhelpful. Aka, Cap’n Crunch – sweet but useless.
“Great job.” “You’re awesome.” “You’re great to work with.” None of this qualifies as real feedback.
The purpose of positive feedback is to make people feel valued and appreciated and to get them to replicate a behavior. Telling someone, “great job” or “you’re doing great work” will make the person feel good (momentarily), but won’t tell them what to replicate. These phrases are vague, and vague positive comments come across as inauthentic at best and unhelpful at worst.

Here are a few examples of what I refer to as real vs. fake feedback:
Example of positive feedback:
Fake feedback: “Great job.”
Real feedback: “You researched three vendors when making a proposal of who we should choose to manage our payroll operations. You included all the necessary information for us to make a decision and presented the information in a one-page table that was easy to read. Your work made it really easy to make a decision.”
Example of positive feedback:
Fake feedback: “You’re really reliable.”
Real feedback: “I know that whatever I give you to do will get done the first time I ask and will be accurate. I don’t have to ask again or check your work. You check your work for typos and mistakes before submitting it.”
Example of positive feedback:
Fake feedback: “You make my job easy.”
Real feedback: “Last week you noticed an invoice that didn’t seem accurate. You researched the invoice and got the mistake corrected before I even knew there was a problem.”
Example of positive feedback:
Fake feedback: “You’re awesome.”
Real feedback: “You always do what’s right for the company. Last week you called a vendor whose service has been spotty. You provided them with feedback and asked for their plan to improve their service levels. This added a lot of value to our organization.”
The guidelines for giving positive feedback are the same as giving negative feedback:
- Be specific.
- Give an example.
- Give feedback close to the time an event happens.
To give specific and meaningful positive comments, you will have to observe performance, and that takes time. But if you want someone to replicate a behavior, tell the person specifically what they did well.

I’m often asked, “Can I give my boss or the people above me feedback? Is that really realistic?” Giving people ‘above’ you feedback has everything to do with the quality of your relationship and less to do with the person’s title. If your relationship is good and your boss is open to feedback, then yes, you can give them feedback. If your relationship isn’t that solid or your boss isn’t open to your feedback, practice managing up by asking for what you want instead of giving direct feedback.
No one likes to be criticized or told that they are wrong. When giving someone direct feedback, no matter how kind the delivery, you are telling someone, “You’re doing ______ wrong. Please do _____ instead.” Being that direct is challenging when you don’t have a trusting relationship or when people are highly defensive. You can achieve the same desired results by simply asking for what you want.

Asking for what you want is less judgmental than giving direct feedback and is a subtle way of telling someone they are not giving you what you need. And people who are paying attention will get that. They don’t need it spelled out.
Here are a few ways to practice managing up with your boss and other leaders in your organization:
Example One:
Giving Direct Feedback: “You don’t make time for me. I’m getting behind on projects because you don’t take the time to review my work.”
Managing Up by Asking: “How can we ensure you get to review my work each week, so I can finish the projects I’m working on?”
Example Two:
Giving Direct Feedback: “Every time we have a meeting scheduled, you cancel it.”
Managing Up by Asking: “If meetings get cancelled, is it ok if I reschedule them?
Example Three:
Giving Direct Feedback: “You’re a micromanager. I feel like I can’t make a move without your permission.”
Managing Up by Asking: “I’d like to manage ________ project. What do you need to feel comfortable with me doing that?”
Telling someone at any level they are doing something wrong, will likely evoke defensiveness. And being direct requires both courage and a good relationship. If you don’t have the relationship to be so direct, simply ask for what you want.

Many people worry about giving feedback because they fear they don’t have the ‘right’ words. They’re concerned they’ll say ‘it’ wrong and damage their relationships.
Feedback is hard enough to give without worrying about saying everything perfectly. Worry less about having all the right words and more about whether or not people trust your motives.
When people trust your motives – why you’re giving feedback – you can say almost anything. When they don’t trust your motives, you can say almost nothing.

Getting negative feedback is hard. It’s easier to listen to feedback when we trust the person who’s giving us the feedback – we know their intentions are to help versus to judge or hurt us.
Speak from the heart, be authentic, and worry less. Be yourself. If you’re nervous to say what you want to say, tell the other person you’re nervous. If you’re struggling to find the right words, say so. If you’re worried you’ll damage the relationship or that it isn’t your role to give the feedback, say that. Authenticity goes a long way.
How’s how to give feedback you’re apprehensive about:
How to give feedback example one: Consider saying, “There’s something I need to talk with you about, but I’m concerned that I won’t use the right words and will damage our relationship.”
How to give feedback example two: “There’s something I want to talk with you about, but I’m concerned how it will come across. Is it ok if I say what I need to say?”
How to give feedback example three: “I want to give you my thoughts on something, but I’m concerned that it’s not my place to do so. Is it ok if I share my ideas about _________?”
Other people aren’t expecting you to be perfect. But they do want to know they’re working with a human being. And human beings are fallible. We have fears. We make mistakes. And sometimes we don’t say things perfectly.
You don’t have to be perfect; you just have to be real.
