Increase Customer Retention and Satisfaction: I’m Losing Customers and I Don’t Know Why
We’ve all had customers we thought were satisfied, and the next month they’re off our books and we don’t know why.
Your customers are under no obligation to tell you why they replaced you. In fact, they have no incentive to give you feedback. Why would customers risk your defensiveness? It’s easier for customers to disappear than tell you what they don’t like about your products or services.
If you’d like to read the column in it’s entirety, please visit: http://www.bizjournals.com/denver/blog/broadway_17th/2013/02/im-losing-customers-and-i-dont-know.html?page=all