People don’t like the phrase “negative feedback” because it is, well, negative. So, someone came up with “constructive feedback”, i.e., “I have some constructive feedback for you.” I don’t particularly like that either. The definition of constructive is useful, and I think all feedback should be useful. I like the word “upgrade” instead. Upgrade implies the need for improvement, but it isn’t negative. The question is, which comes first, positive or upgrade feedback?
I always give positive feedback first. Not to make people feel better, but to ensure they hear the positive feedback. Most people want to be perfect. We want others to think well of us. Negative feedback calls our perfection into question and thus is hard to hear. When people get negative feedback, they naturally become defensive. It’s hard to listen when you’re defending yourself. If positive feedback comes after negative feedback, the positive feedback isn’t even heard. The negative feedback is all consuming.
When giving feedback, I tell people, “I have positive and upgrade feedback for you today. I’m going to give you the positive feedback first.” I give positive feedback, then I give upgrade feedback, and then I remind the person about the positive feedback, because I know the person is now consumed thinking about the negative feedback.
Think about yourself. If you receive seven pieces of positive feedback and one piece of upgrade feedback, what do you think about for the rest of the day? If you’re like most people, the rest of your day is about the upgrade feedback. We want to do good work and be thought well of, and negative feedback calls all of that into question and is thus, hard to hear.
Give positive feedback first, then give upgrade feedback, then remind the person about the positive feedback. People can handle feedback when it’s delivered by a trusted person in an objective way.
No one likes
giving people negative feedback. Giving negative feedback often makes both the feedback
deliverer and the recipient feel badly. To make everyone feel better, we dress negative
feedback up with pickles and relish, otherwise known as The Empathy Sandwich.
Sandwich in action: “You’re doing really great. Now you did almost cost the
company $50,000, but in general, things are going great.”
The Empathy Sandwich
is plain wrong, wrong, wrong. It leaves people unclear, wondering if there is a
problem. Instead of softening negative feedback with positive platitudes on
both ends, tell people you’ll be providing positive and negative feedback as things
happen and then separate both types of feedback.
how you can set the expectation that you’ll be providing balanced feedback:
feedback to people you manage: “As your manager, my job is to help you be successful. As a
result, I’ll tell you what I see, as I see it. I’ll give you both positive and upgrade
(negative) feedback in a timely way. Because if I don’t, you’ll learn nothing
from working with me.”
the way to give feedback to peers and those at a higher level: “We see each other work and are in a unique position
to provide each other with feedback. If you see me do something really great or
not so great, I’d like to know. I promise to be receptive.”
feedback and avoiding The Empathy Sandwich: When you give feedback
separate the positive from the negative. You could say something like, “I want
to talk about a few things today. Here are some things that are going well… Now,
I also have something to talk with you about that is not going as well… After you
deliver the negative feedback, say something like, “I know there is a tendency to dwell on
negative feedback. I want to remind you of the positive things we talked about
handle negative feedback. They won’t quit if you’re honest about their performance.
They will likely become defensive and get upset for a time. That’s ok! Your job
when giving feedback is to be clear, timely and specific. Worry about your
delivery. Ensure you have the relationship to deliver the feedback. Don’t worry
so much about the response.
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