If you were on a diet and stepped on a scale that said, “Pretty good. Keep up the good work,” you’d return the scale, claiming it didn’t work. Likewise, if your GPS told you that it “seemed you were going the right way,” you’d probably use a different app. Scales and GPS provide us with feedback, but vague feedback is unhelpful. It doesn’t tell us what to do more, better, or differently, which is the purpose of feedback.
Vague, positive feedback is also inauthentic, and inauthenticity smells. Hearing you did a great job is nice, but utterly unhelpful because the feedback recipient doesn’t know what he did well and what to replicate. If you want people to replicate a behavior, tell them precisely what they did well that you want them to do again.
Most feedback training focuses on giving negative feedback, because it’s so hard to do, but we’re not much better at giving positive feedback. Giving useful, positive feedback takes attention, observation, and timely communication. In short, it’s difficult.
I too find myself telling my team members, “You did a great job on…” I know vague words like these serve as a short pick-me-up. My team probably smiles and appreciates the recognition, but I also know I haven’t given them substantive direction of what actions I want them to replicate. Those of you who have participated in feedback training with me know that I call vague input Cap’n Crunch – all of the sweetness, with none of the nutrients.
To give effective, positive feedback, simply state one or more specific actions you want the person to replicate.
Here are a few examples of positive feedback:
Cap’n Crunch: “You did a great job on……”
Positive feedback example one: “You did a great job onboarding our new analyst. You outlined what he needed to do during his first 90-days to be successful. He now knows precisely what he has to do and won’t have to guess.”
Cap’n Crunch: “Thanks for being so committed to our business.”
Positive feedback example two: “Thanks for calling in to today’s team meeting on a day you had off. Your participation helped us make a decision that would have taken much longer without your participation. I appreciate your commitment to our business.”
Cap’n Crunch: “Thanks for paying attention to the things that may impact us negatively in the marketplace.” This is not terrible, but not as effective as it could be.
Positive feedback example three: “Thanks for paying attention to the things that may impact us negatively in the marketplace. I appreciate you tracking the new products our competitors are launching. It helps me know where we are ahead and behind.”
Don’t assume people know what they did well and that they will replicate positive behavior without receiving positive feedback. Watch people’s actions and tell them, shortly after they do something, what they did well. And watch those positive behaviors be repeated.