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Posts Tagged ‘customer service’

Improving Customer Service – More Isn’t Better

Many organizations think they’re improving customer service by training sales and customer representatives to make small talk — asking how a customer’s day, week, or trip is going. Asking questions and chatting with customers about personal matters is only good customer service if clients WANT to make small talk.

When room service delivers breakfast and the hotel guest is standing in a towel, he’s probably not interested in talking about whether his trip is for business or pleasure and whether or not he’ll have time for fun while he’s in town. Improving customer service will likely require the wait person to get in and out of his room quickly. When a taxi driver talks with you when you want to work, his desire to chat probably isn’t improving customer service.

Sales and customer service representatives can also over communicate about business-related issues. Last weekend I ordered some equipment online. Shortly after placing the order, a customer service representative called me because I’d provided different billing and shipping addresses, and he wanted to be sure that someone wasn’t fraudulently using my card. Focused on improving customer service, he asked me to call back before they’d ship my item, which I needed Monday and paid $32 to have sent via overnight mail.

When I called back, I got voicemail and left a message. Then I spent the day wondering if the guy got my message and if my order would arrive on Monday. Then he left another voicemail saying that one of the items I ordered was out of stock but he thought they might have it in another color. He then called again to tell me that they did indeed have the item in a different color and asked me to call back. When I called back, I was told that my order had already shipped. Three unnecessary phone calls on a Saturday is not improving customer service.

You may be thinking this situation is an anomaly, but it happened to me again a few days later. I returned a pair of pants I bought online. I wrote a letter explaining for what item I wanted to exchange the pants. A customer service representative called to ask if I was sure about what I wanted and asked me to call back. When I returned the call, I was told that my order had already shipped.

I suspect companies think they’re improving customer service by asking how a customer’s day is going and by calling customers personally when questions arise. Perhaps I’m too busy, but having to call a vendor to tell them that I meant to order what I ordered and I really do have a separate billing and mailing address is not improving customer service. It’s time consuming and annoying.

I’m aware my preferences are not consistent with all buyers, and many customers appreciate calls from vendors and making small talk with wait staff, taxi drivers, and other service providers. But you won’t know what your customers want if you don’t ask them. Consider asking customers about their preferences when they buy something.

Here are a couple of questions you could ask, with the goal of improving customer service:

If we need to contact you, what method is best? Phone, email, or text message?

Taxi and Uber drivers, massage therapists, dentists, etc. ask, “Would you like a silent ride/visit?”

 What’s your definition of good customer service? Check all that apply.

  1. Get it done fast and right the first time.
  2. Get to know me. I’m happy to chat.
  3. Get it done right and ask all the questions you’d like.
  4. I’ll sacrifice pleasantries for speed.

Our customers don’t necessarily share our definition of good customer service. Small talk may suit some customers, while it alienates others. Read your customers’ body language and listen to their tone of voice. Do they look and sound like they want to chat with you? Do they happily provide you with detailed answers to small-talk related questions, or do they provide short answers and appear impatient? Listen, watch, and adjust your behavior accordingly. Or preferably, ask what customers are expecting from you when they buy. Ask more. Assume less.

Improving customer service


Improving Customer Service – More Isn’t Better

Improving customer serviceMany organizations think they’re improving customer service by training sales and customer representatives to make small talk, asking how customers’ day, week, or trip is going. Asking questions and chatting with customers about personal matters is only good customer service if clients WANT to make small talk.

When room service delivers breakfast and the guest is standing in a towel, he’s probably not interested in talking about whether his trip is for business or pleasure and whether or not he’ll have time for fun while he’s in town. Improving customer service will likely require the wait person to get in and out of his room quickly. When a taxi driver talks with you, when you want return phone calls, his desire to chat probably isn’t improving customer service.

Sales and customer service representatives can also over communicate about business related issues. Last weekend I ordered some equipment online. Shortly after placing the order, a customer service representative called me because I’d provided different billing and shipping addresses, and he wanted to be sure that someone wasn’t fraudulently using my card. Focused on improving customer service, he asked me to call back before they’d ship my item, which I needed Monday and paid $32 to have sent via overnight mail.

When I called back, I got voicemail and left a message. Then I spent the day wondering if the guy got my message and if my order would arrive on Monday. Then he left another voicemail saying that one of the items I ordered was out of stock but he thought they might have it in another color. He then called again to tell me that they did indeed have the item in a different color and asked me to call back. When I called back, I was told that my order had already shipped. Three phone calls on a Saturday is not improving customer service.

You may be thinking this situation is an anomaly, but it happened to me again a few days later. I returned a pair of pants I bought online. I wrote a letter explaining for what item I wanted to exchange the pants. A customer service representative called to ask if I was sure about what I wanted, and asked me to call back. When I returned the call, I was told that my order had already shipped.

I suspect companies think they’re improving customer service by asking how a customer’s day is going and by calling customers personally when questions arise. Perhaps I’m too busy, but having to call a vendor to tell them that I meant to order what I ordered and I really do have a separate billing and mailing address, is not improving customer service. It’s time consuming and annoying.

I’m aware my preferences are not consistent with all buyers, and many customers appreciate calls from vendors and making small talk with wait staff, taxi drivers, and other service providers. But you won’t know what your customers want if you don’t ask them. Consider asking customers about their preferences when they buy something.

Here are a couple of questions you could ask, with the goal of improving customer service:

If we need to contact you, what method is best? Phone, email, or text message?

Taxi drivers, massage therapists, dentists, etc. ask, “Would you like a silent ride/visit?”

 What’s your definition of good customer service? Check all that apply.

  1. Get it done fast and right the first time.
  2. Get to know me. I’m happy to chat.
  3. Get it done right and ask all the questions you’d like.
  4. I’ll sacrifice pleasantries for speed.

Our customers don’t necessarily share our definition of good customer service. Small talk may suit some customers, while it alienates others. Read your customers’ body language and listen to their tone of voice. Do they look and sound like they want to chat with you? Do they happily provide you with detailed answers to small-talk related questions, or do they provide short answers and appear impatient? Listen, watch and adjust your behavior accordingly. Or preferably, ask what customers are expecting from you when they buy. Ask more. Assume less.

Improving customer service


You Get What You Give – Engaging and Retaining Employees

A few weeks ago I flew an airline whose employees were universally nasty. Every person I interacted with –from the person who checked me in for the flight, to the gate agent who scanned tickets, to the flight attendant on the plane–was nasty without being provoked.

you get what you give

There are two reasons why employees in various roles and locations are universally nasty to customers. Either employees feel they are treated poorly by the organization’s leaders, and they knowingly or unknowingly take their frustration out on customers, or there are insufficient expectations for good customer service. Given the competitive nature of the airline industry, I’m going to assume customer service standards are in place, and employees are reacting to how they feel they’re treated by the organization.

Your employees will not treat customers better than you treat your employees. You get what you give. Expecting employees to treat customers better than the employees feel treated is akin to buying subpar building materials and expecting superior construction. It isn’t going to happen.

Your organization’s handbook and customer service training programs can outline explicit instructions for how customers should be treated, but if the practices for treating employees are markedly different, don’t expect great customer service.

This begs the question, what does it mean to treat employees well? Don’t all employees need different things to be happy? What about the differences between Baby Boomers, Generation X, and Generation Y employees?

In my experience people of all ages need many of the same things to be satisfied in a job. Employees want to learn, grow, and feel challenged. They want to work in an environment in which they feel comfortable–they like the people and feel accepted and respected. They want to make a difference and contribute to something bigger than themselves. And they want the flexibility to control their schedule and personal lives. Depending on an employee’s stage in life and career, some of these things become more important than others.

The difference between Baby Boomers, Generation X, and Generation Y: I don’t think each group needs drastically different things to be satisfied at work. In my experience, the key difference between the groups is that Baby Boomers and Gen X’ers will put up with not having everything they want. Gen Y’ers will not. Baby Boomers and Generation X will put up with a boss or job they don’t like for two years, waiting to see if things improve. Millennials are more impatient. If they don’t think they can get what they want from a job or organization, they move on quickly.

The quickest and easiest thing managers can do to engage and retain employees of all ages and stages in their careers is to ask what employees need to be satisfied. And no, employees may not tell you. There is an almost universal and pervasive fear in organizations to speak candidly with one’s manager. But employees definitely won’t tell you what they need to stay with your organization if you don’t ask. And even if employees aren’t candid about their desires, you still get points for asking the questions most managers don’t.

In every leadership, management and coaching class I teach, I ask managers to answer these questions:

• What are your employees’ career deal breakers? What would make your employees leave your organization?
• What kind of work do your employees like to do most? What kind of work do they like to do least?
• So you can provide personalized recognition they’ll appreciate, what are your employees’ favorite
hobbies, foods, and places to eat or shop?
• What are employees’ pet peeves at work?

I’ve asked these questions of thousands of managers, and few can answer the questions. If you can’t, without absolute certainty, answer these questions about your employees, don’t be surprised that you aren’t getting the performance you desire. How can you manage and motivate employees if you don’t know what’s important to them?

The easiest thing to do today to raise employee performance, and in turn improve customer service, is to ask your employees what they need, and when appropriate, give employees those things. If you can’t provide what employees what, tell employees why you can’t honor their requests. Rationale, the answer to the question why not, goes a long way.

You may be wondering, isn’t it worse to ask employees what they want and have to say no, than not to ask at all?” Quite simply, no. Not asking about employees’ needs because we may not be able to tell them yes is akin to the fallacy that if we don’t talk about something it doesn’t really exist.
Employees want what they want, regardless of whether you talk about those desires or not. I’d much rather have an open discussion about not being able to meet an employee’s needs, and know they will job hunt, then be surprised when they quit. If employees’ desires are truly deal breakers, you’ll lose them anyway. If you know what employees want, you can negotiate and attempt to meet some or all of their needs, giving you more control over employee engagement and retention.

Ask what employees need to stay with your organization and be satisfied, and watch performance, morale, and customer service rise.


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