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Emojis at Work – Do We Really Need Them?

You’re more likely to get an email or text message with emojis at work than a phone call or an in-person visit. Email, text messages, and instant messenger have become the primary modes of communication in most workplaces. And as we know, it’s difficult to manage tone of voice in written communication. Not wanting to sound angry or demanding, we add emoticons at work so the reader doesn’t misinterpret our message.

I believe email and text messages are overused. But I know most people won’t pick up the phone as often as they could or should. So instead of recommending that you pick up the phone more frequently, I’ll suggest you give people the benefit of the doubt, and make it a general rule not to take things personally.

If you’ve seen me teach how to give feedback or have read How to Say Anything to Anyone, you know I believe that one of the keys to being able to tell the truth is to ask for and gain permission to do so. What would happen if everyone in your workplace assumed that every email had a positive tone and that if something is a problem or a big deal, people will talk to you live? What if you made a deal that people won’t take emails or text messages personally?

When I teach feedback, I tell people not to give feedback via email and to instead talk with people. And we can’t always do that. Sometimes we need email to ensure feedback is timely. But email recipients are often hurt by the implied tone of an email or the brevity of a text message. Intended meanings are often misconstrued, feelings are hurt, and relationships are damaged, hence why we add emoticons at work.

There is a lot written on the value of emoticons at work and how we need to embrace the change in the way we communicate. I just wish we didn’t need emoticons at work. I wish, instead, we thought, “I trust you and assume good. I know that if you’re annoyed with me, you’ll tell me, because we’ve built a relationship in which we deal with challenges overtly, as they happen.” And perhaps I’m living on another planet – the planet of utopic candor. But the aforementioned are my goals. It’s why I do the work I do at Candid Culture. I envision workplaces in which we assume good and ask questions if we don’t. Do you?

emoticons at work


Receiving Feedback Allows You to Manage Your Career

Who have you fired lately? The person who cuts your hair or lawn? A doctor, accountant, or restaurant where you had a bad experience? Did you call any of those providers and tell them why you were replacing them? My hunch is no. There’s little incentive to do so. Why risk their defensiveness? It’s easier to just replace themreceiving feedback. And the same is true for you.

There’s little incentive for the people you work with to tell you when you frustrate them. The perceived cost seems too high. The people you work (and live) with have experienced others’ defensive responses to negative feedback (which is no fun) and they don’t want to experience your reaction. As a result, when you disappoint or frustrate others, it’s easier to say nothing than tell you the truth.

The tendency for others to tell you things are fine when they’re not will prevent you from managing your career and relationships. People will go missing and/or you’ll be passed over for professional opportunities and never know why.

To make it more likely that people will tell you when you disappoint or frustrate them, make it easy to tell you the truth.

Here are seven practices for receiving feedback:

Receiving Feedback Practice #1: When you begin new relationships, tell people you want their feedback.

Receiving Feedback Practice #2: Promise that no matter what people say, you’ll respond with “thank you.” This is very hard to do.

Receiving Feedback Practice #3: Tell people you already have relationships with that if you haven’t said it in the past, you really want their feedback and promise to respond graciously with “thank you.”

Receiving Feedback Practice #4: Ask people who matter to you for feedback regularly.

Receiving Feedback Practice #5: Resist the urge to get defensive.

Receiving Feedback Practice #6: Catch yourself when you start to become defensive and apologize. Say something like, “I’m getting defensive. I’m sorry. Tell me again. I’ll do a better job of listening.”

Receiving Feedback Practice #7: Take a break from conversations during which you find yourself responding defensively. Say something like, “I’m not responding as well as I’d like. How about we take a break? Give me a few minutes (hours or days) and I’ll come back to you to talk more. I really want to hear what you have to say.”

The aforementioned list provides recommendations for asking for and receiving feedback you want, not feedback you don’t. You are not a dumping ground. Don’t ask for feedback you don’t want. And when you do ask for feedback, qualify what type of feedback you’re looking for. Telling people “I want your feedback” doesn’t mean they’re welcome to say whatever they want.

The purpose of asking for feedback and making it safe to tell the truth is to give you more control over your career and relationships. It’s ok to be passed over for opportunities and relationships, but it’s unhelpful not to know why.


Tell People About Your Communication Style – Don’t Wait

At the end of presentations, attendees often approach me and say something like, “People tell me my communication style is really direct and that it can be off putting. I don’t know what to do about this.” Or they say, “People say I’m really quiet and hard to read. They have a difficult time getting to know me.” communication style

If you’ve been given the same feedback repeatedly, or know you create a first impression that may be challenging to others, set expectations and tell people about your communication style when you begin working with them. Don’t wait until they feel offended, confused, or frustrated. Simply tell people when you meet them, “I’ve been told that I’m too direct and how I provide feedback can be off putting. Anything I say is to be helpful. If I ever offend you or provide too much information, I hope you’ll tell me.” Or you could say something like, “I’m told that I’m quiet and it’s hard to get to know me. I’m more open than I may appear. If you want to know anything about me, feel free to ask.”

People will make decisions about and judge you. There is nothing you can do about this. But you can practice what I call, ‘get there first.’ Set people’s expectations about your communication style and what you’re like to work with, and then ask people to speak freely when they aren’t getting something they need.

The root of frustration and upset is violated expectations. People may not be aware of their expectations of you or be able to articulate them, but if they didn’t have certain expectations, they wouldn’t be upset when you acted differently than how they (possibly unconsciously) expected.

I’m a proponent of anticipating challenges and talking about them before problems arise. If you know something about your behavior is off putting to others, why not be upfront about it.

When people interview to work for me, I set clear expectations about my communication style and what I’m like to work with. I tell them all the things I think they’ll like about working for me and all the things I suspect they won’t. I tell them the feedback I’ve received from past employees and things I’m working alter. People often nod their heads and say, “no problem,” which, of course, may not be true. They won’t know how my style will impact them until they begin working with me. But when I do the things I warned them would likely be annoying, we can more easily talk about those behaviors, than if I had said nothing.

Talk about your communication style when projects and relationships begin. Replace judgment and damaged relationships with dialogue.

communication style


Be More Productive – Do One Thing at A Time

Most of what comes through our phones is probably not all that compelling – emails we don’t really want to read, advertisements for things we won’t buy, and social media updates we don’t really care about. And yet those little devices are so seductive. It’s hard not to check your email, texts, and social media updates constantly. Being so connected electronically and thus so continuously distracted has its benefits but it also has real costs.  Create more focus

Most of you know I have a small child and I’m committed to being a present and involved mom. I spend a lot of time with my son. But the best times are when I leave my phone behind. Without my phone I’m fully present with him, in the moment, enjoying him. When I have my phone, I’m distracted, often stressed, and typically torn. Can’t I read this email and reply quickly? What’s the harm? It will only take a second.

And each time I take a minute to read my email, I’m gone. I’m focused on my phone. And then I feel guilty and sad for not being as engaged as I want to be. Then I recommit to being fully present. And then read my email again. It’s a vicious cycle.

There is a huge cost to being distracted most of the time. Our relationships suffer. Car fatalities have increased tenfold. People are consistently tired.

Every productivity expert will tell you to check your messages three times a day, respond, and to not be constantly reading email. It’s fantastic advice. And I suspect no one, including productivity experts, follows it. It’s just too hard. We’re lured by our phones, tablets and laptops. Not checking them regularly makes us antsy, uncomfortable, and nervous.

What would happen if we set defined periods of time for each thing we did?  I.e., Spend from 1:00 pm – 4:00 pm with your children. At 4:00 p.m., check your phone. Take the weekend off and check your messages at 7:00 p.m. on Sunday.  Work on a project without interruption from 9:00 a.m. to 10:00 a.m. I suspect we’d get way more done and feel less stressed. But we have to give ourselves permission to put the phone away.

Here are three ways to be more focused and productive, and hopefully, happy:

1. Schedule work and personal activities for realistic, defined periods of time, and stick to them.

2. Agree on no cell phones or other electronics during personal meals and outings. I like the game people are playing in restaurants by putting cell phones face down in a pile on the table. The first person who touches their cell phone pays the entire bill.

3. Agree on no cell phones during group or one-on-one meetings. Your meetings will be shorter, easier to manage, and more productive. Meeting attendees are dying to tell their peers to put away their phones. Strong facilitators who set and hold to this expectation earn others’ respect and get more done.

In a nut shell, give yourself permission to focus. Do one thing at a time for a short period of time. Allow similar chunks of time to read and reply to messages and read Facebook updates you don’t care about. Then put the phone down and walk away. Your family and friends miss you.

Want to improve your relationships? Read How to Say Anything to Anyone.

work overload


Resolving Conflict in the Workplace – It’s Not Too Late

Chances are, at some point in your career, you’ve worked with someone you wished would go away. Maybe the person repeatedly threw you under the bus, took credit for your work, or didn’t keep his commitments. And at some point, you wrote the person off, and have been merely tolerating him ever since.

Damaged relationships can be repaired, if you’re willing to do some work.

The first step in repairing a damaged relationship is to decide that you really want to do so. Managing conflict in the workplace isn’t easy. It will take effort and will likely be uncomfortable. So before you take action, decide if you really want to work on the relationship.

How to know if you should even try resolving conflict in the workplace: Ask yourself how much you need the relationship. This probably sounds political, and it is. If you work on projects together, need to give or receive information, or have to work together regularly, then it’s likely worth working on the relationship. If you don’t need to work together regularly, then perhaps don’t work on the relationship.

If you decide to attempt to strengthen a relationship, plan what you’re going to say. Never trust the first thing that comes out of your mouth during a difficult conversation.

Step one for resolving conflict in the workplace: Like any feedback conversation, start with the end in mind. Consider what you want to have happen as a result of the conversation.

Step two for resolving conflict in the workplace: Plan what you’re going to say by taking notes and practicing out loud. What you say in your head is usually not what comes out of your mouth.

Step three for resolving conflict in the workplace: Ask the person for time on his calendar. People don’t like surprises. You’ll have a better outcome if the person has blocked time to talk with you. Have the conversation in-person whenever possible. If you can’t speak in-person, talk on the phone. Do not attempt to fix your relationship via email. 1. Email is wimpy. 2. It will not work.

Tell the person, “Our relationship is strained. I don’t think I’m saying anything we’re not both aware of. I’d really like a good working relationship. Would you be willing to have coffee or lunch with me, and we can talk about what has happened and perhaps start in a new way?”

Step four for resolving conflict in the workplace: Ask for a meeting to work on the relationship up to three times. If, after the third time, the person hasn’t made time, stop asking. You can’t work with someone who won’t work with you. If the person doesn’t make time to meet, be polite, professional, and inclusive, but stop trying to nurture the relationship. Inclusive means: cc’ing him on necessary emails, inviting him to appropriate meetings, and providing necessary data.

Step five for resolving conflict in the workplace: If the person makes time to meet, speak candidly, be yourself, and be vulnerable. I don’t mean set yourself up to be killed. I do mean be authentic.

How to Manage Difficult Conversations:

  1. Tell the person what you want.
  2. Ask for feedback about how you’ve damaged the relationship.
  3. Listen to what you hear, and resist the urge to defend yourself.
  4. Ask for permission to tell him how he’s damaged the relationship.
  5. Give small amounts of feedback, with a few specific examples.
  6. Make agreements of what each of you will do differently in the future.
  7. Thank the person for the conversation and schedule another meeting.

Step six for resolving conflict in the workplace: Build in follow-up. Most people have one conversation and expect things to be fixed, forever. Relationships don’t work that way. Agree to meet monthly, for the first few months, until you’ve rebuilt trust and learned how to communicate and work together. During the monthly meetings, give each other permission to give candid feedback about how you’re working together. I call these Relationship Inventory Meetings™.

During monthly Relationship Inventory Meetingsask:

  • What’s working about how we work together?
  • What’s not working?
  • What working agreements did we keep?
  • What working agreements did we break?
  • Which working agreements are helpful?
  • What working agreements need to change?

You might be thinking, “I don’t like this person. I don’t want to work with him. And I definitely don’t want to have these uncomfortable conversations.”

  1. If the nature of your relationship is impacting your ability to do your job, your professional reputation, or your happiness, all of those consequences are far worse and more long-lasting than any conversation will be.
  1. The conversations won’t be as bad as you think. No one will tell you anything you can’t handle, because for the most part, they’re afraid of your reaction and they know they’ll be next.

Conflict in the workplace and damaged relationships keep people up at night, reduce job satisfaction, and often motivate people to leave jobs. If you’re experiencing any of these things, all of them are worse than any conversation will be. The anticipation of the conversation is far worse than the conversation itself.

  1. Decide if you want to strengthen the relationship.
  2. Plan the conversation.
  3. Ask for time to meet.
  4. Have the conversation. Speak honestly, but responsibly.
  5. Plan to have another conversation before ending this conversation.
  6. Congratulate yourself for being courageous and picking happiness over anxiety and frustration. Suffering is optional.


Give Yourself A Break – You’re Not Supposed to Be Perfect

realistic expectations

Last week I had some really, really terrible moments. Our office WIFI went out during a webinar. Not even the phone worked. I missed the deadline to speak at a conference that’s almost in my backyard and an event that I really want to participate in, I double booked myself and had to cancel a few appointments, and I hit my son’s teacher’s car, leaving her side mirror dangling like a Christmas tree ornament.

Some days are going to be terrible. On those terrible days, it’s so easy to feel like we’re screwing things up and that we are indeed a screw up. Instead, give yourself a break. The thing to know and remember, in the moment, is that you’re not terrible. You’re a human being, doing the best you can.

Here is a list of ways to give yourself a break and as a result, do your best work. I’ll admit, I’m working on doing these things too. Every day I’m annoyed that I’m not perfect. I want to be a combination of Mary Poppins, Super Woman, and Kate Middleton, but I’m not. I’m a business owner, working mom, who hasn’t seen the inside of a gym since my son was born, who recommits to better self-care every day, only to break that commitment in eleven different ways by 10:00 am.

Here are Nine Way to Give Yourself a Break:

  1. Set realistic deadlines so you’re not constantly running against time and overestimate how long everything will take to do.  Set yourself up to win.
  2. Before agreeing to a new commitment, ask yourself, “Do I really want to do this?” Try not to commit yourself to things you know, at your core, you don’t want to do. You’ll just resent that commitment when it rolls around and aren’t likely to do your best work.
  3. Turn off the alerts on your phone and laptop when you’re working. You’ll be more focused and get more work done.
  4. Ask for help. If there is someone who can help with a project (and it won’t make you look bad) let them.
  5. Go to bed earlier than you think you need to and leave your phone in the kitchen.
  6. Take a day off. Your company offers vacation time for a reason. People do better work when they take time to relax and rejuvenate.
  7. Take time for yourself, even if it’s 30 minutes.
  8. Drink more water and make sure you eat breakfast and lunch. I’m starting to sound like your mom.
  9. Say “thank you” more and “I’m sorry” less. “Thank you for letting me know” is more empowering than “I’m sorry I missed that.” I’m guilty of apologizing for everything, so much so that one of my employees and I play a game that whoever says she’s sorry first has to throw a dollar in a communal collection pot. Whatever you put attention on will improve.

Some of these things are business focused, some are personal. You bring yourself – your whole self – to work. It’s why you’re good at what you do. People want to work with real people. And real people over commit, make mistakes, and spend too much time on Facebook at 11:30 pm. Give yourself a break.
manage your career and reputation


Let Unhappy Employees and Vendors Go – Don’t Chase

letting an employee goSeveral years ago I hired a vendor that wasn’t a good fit. Try as we might to work together, we didn’t communicate well. Everything was a struggle. After a frustrating few weeks, the owner of the business offered to refund my money and amicably part ways. His company had already done work on our behalf and I didn’t want to lose momentum. I turned him down. That was a mistake. When a small business owner, who needs your business (money), tells you to go elsewhere, listen. We parted ways a few months later in a much more costly and less amicable way.

You don’t want to work with people who don’t want to work with you. The same is true for friends and romantic relationships. Don’t chase people. If they don’t want you, move on. There are lots of other people who will see your value.

There are differing schools of thought on whether or not you should try to retain unhappy employees who quit. I’d be interested in seeing statistics on how long employees who quit but are then retained, stay with an organization and how well they perform. I’d let them go. Again, you don’t want people who don’t want you.

The challenge is that most people are afraid to speak up in organizations and relationships (of all kinds) when they’re unhappy. Unhappy employees typically quit versus make requests and give feedback.

The antidote is to create a culture in which employees, vendors, and customers openly make requests and talk about what is and isn’t working. Create a climate of candor in which feedback is exchanged regularly versus just during exit interviews, which is too late.

How to know when to cut bait with unhappy employees and vendors:

  1. You’ve had several open discussions and can’t meet each others’ needs. If you don’t have a job the employee wants, that’s a good reason to part ways.
  1. It’s not a good culture fit. You talk and talk but don’t communicate. Issues don’t get resolved. Frustration is the norm. This is also a good reason to end a working (or personal) relationship.

Five steps to create a more candid culture:

  1. Discuss employees’, customers’, and vendors’ needs and requests at the beginning of working relationships. Agree upon what success and a good job looks like. Ask lots and lots of questions, and listen closely to the answers.
  1. Ask for feedback regularly. Conduct a weekly plus/delta (a discussion of what is and isn’t working) during which all parties are invited and expected to speak freely. The more you have these discussions, the easier they will be and the more candid people will become.
  1. Address challenges as they come up.
  1. Discuss challenges that can’t be fixed.
  1. If a relationship isn’t working, end it sooner rather than later. Be slow to hire and quick to fire.

There are lots of talented vendors and employees. Find employees and suppliers who are easy to work with (for you) and who can meet your needs, and vice versa. If you can’t meet each others’ needs or the relationship is a constant struggle, those are good reasons to move on. Don’t chase.

why employees quit


Make It Safe to Tell the Truth – Holding Peers Accountable

Giving feedback upwards is hard. Giving feedback downward is hard. Giving feedback to peers can be the hardest of all. We work closely with our peers. They’re often our friends. And still, we need to be able to speak freely when our coworkers violate our expectations.

The key to being able to give peers feedback (to give anyone feedback) is to agree that doing so is not only acceptable but expected. Before agreeing to give and receive feedback, peers need to set clear expectations of how they’ll work together and treat each other.

Telling people how you want them to behave is always easier than correcting a behavior. But it often just doesn’t occur to us to tell our peers what we want and need from them. We’re busy. They’re busy. And don’t they already know what courteous workplace behavior looks like? Return all emails within a day or two, keep your workspace quiet so others can focus, turn off your personal cell phone alerts at work, take personal calls away from your desk, and don’t wear anything scented at work. Aren’t all of these behaviors fairly obvious? Do I really need to people these are my expectations? Uh….yes, you do.

If you don’t want employees dumping these challenges at their managers’ doors, help employees talk to each other.

Here are seven steps to help people who work closely together set expectations and hold each other accountable:

  1. Schedule a meeting during which people working together can discuss the working environment they need to be satisfied and productive. Then facilitate a discussion during which the group creates 5 – 7 behavior guidelines each person agrees to follow.
  1. Post the list of agreed-upon behaviors on a poster that is large enough to be read from any place in the work environment, or virtually. Leave the guidelines posted indefinitely.
  1. Give each person in the group permission to talk to individuals who violate the guidelines. This is very, very important. For the most part, employees won’t tell a peer s/he is missing deadlines, gossiping, talking too loudly, has too many visitors at her desk, listens to music or videos without headphones, or is distracted with personal calls/texts. People will suffer in silence and avoid the offender rather than speak up about the behaviors that frustrate them.

Ask the group to grant each other permission to speak up when guidelines are violated. Giving each other permission to speak up will make future conversations possible – difficult but possible. Without permission and these agreed-upon behaviors in place, people will suffer in silence or talk about each other, not to each other.

  1. Ask everyone in the work group to take feedback graciously, responding with “thank you for telling me,” rather than with defensiveness.
  1. Two weeks after making the list of guidelines, get the group together to review the list and make any necessary changes to it. Discuss behaviors that were omitted, aren’t realistic, and are realistic but aren’t being followed.
  1. Then follow up by facilitating a monthly conversation during which group members give honest feedback about which guidelines are being followed and which are not, and problem solve as a group. These conversations aren’t a chance to embarrass or call people out in front of a large group. If one person is violating a guideline, that conversation should happen individually. Group conversations keep the lines of communication open – which is essential to making working with others work.
  1. You will need a strong facilitator for the group discussions. The facilitator must tease out people’s thoughts, while making sure no one gets blasted in front of the group. Don’t let concerns, that you know exist, be brushed under the rug. Group members must openly and regularly discuss what is and isn’t working about their work environment, or frustrations will build, and unhappiness and dissension will ensue.

It’s not too late to put these practices in place, even with a group that has been working together for a long time. Just schedule the conversation and explain why you’re having it. People will be relieved and grateful.


Under Commit In 2019 – Make New Year’s Resolutions and Set Goals That Set You Up to Win

Tis’ the season to over commit.

It’s the start of a new year, when many of us begin thinking about New Year’s Resolutions. We vow to lose 20 pounds, save 10% of our income, get promoted at work, take an exotic vacation, be a better partner, etc. etc. Also known as “how to set yourself up to fail” in five easy steps.  The reality is, we might do one or two of those things, if that.

Why not set yourself up to win instead? Instead of setting huge goals that are unlikely to happen, why not set more realistic goals that you can and will likely do?

If you manage people, perhaps you’re thinking about how you can be a better manager in 2019. Or you may be thinking about how you can accelerate your career. You may decide to meet with your employees more frequently, or ask your boss for more feedback, or ask for new and different work. You may think that doing these things will help you strengthen your relationships with your employees and your reputation, and advance your career. Doing any of these things might help you strengthen your business relationships and help you get ahead. But they might not, if those things are not important to your employees, your boss and/or your organization.

In 2019, put energy and resources into the things that truly matter to the people you work with, rather than the things you think they think are important. And the only way to know what the people around you really want and need, is to ask them.  Don’t assume you know what is important to your boss, direct reports and coworkers, ask them. Ask more. Assume less.

There are countless examples of managers who went to great lengths to make their employees happy. They gave bonuses, cool projects, and time off. And their employees quit anyway. Or, trying to make a manager happy, employees stayed late, beat deadlines, and took on additional work, and still got a mediocre review. Rather than doing what you think others want, ask them!

How about this for a New Year’s resolution — ask your boss, direct reports and key customers these questions as you begin the New Year:

  1. What’s the most important work I did in the past 12 months?
  2. What’s an area, in 2018, I exceeded your expectations?
  3. How did I let you down?
  4. If I could do one thing differently this year that would make the biggest difference for you and/or the organization, what would it be?
  5. Where do you think I should focus my energy in 2019?

It may be intimidating to ask for feedback from your peers and direct reports. But you won’t know what to do more, better, or differently if you don’t ask.

The right answer to feedback is always “thank you,” regardless of what you really want to say.  Saying “thank you” makes you a safe person to whom to tell the truth and makes it more likely you’ll get more information in the future. So bite your tongue and respond to all feedback with, “Thank you for telling me that. I’m going to think about what you’ve said and may come back to you to discuss further.” They’ll be relieved, and you’ll strengthen your professional image.

It’s easy to assume what others want and are expecting from us. The problem is, we’re not always correct. Thus we expend energy doing things that others don’t find valuable or important, otherwise known as wasting time and resources.

Your time and budget dollars are valuable. Use your time and money for things that others actually want, versus what you think they want. In 2019, dial it back. Make realistic, attainable goals that are aligned with what the people around want and need. And in return, you too will get what you want and need.

Setting goals at work


Don’t send them to yelp – Get better customer and employee feedback

Many businesses are struggling to overcome negative and permanent online reviews on yelp, trip advisor, Glassdoor, etc. And they’re wondering why customers and employees go online vs. giving feedback directly. The answer is simple.

Giving feedback online is easy. Giving feedback directly is harder, for many reasons.  No one wants to be the person who complains. Feedback is likely to be received with a defensive at worst and explanatory at best response, and who really wants to deal with that? And we fear we’ll get “in trouble” for giving feedback, etc. etc. etc. I could go on and on.

If you want your customers and employees to give you feedback directly instead of blasting you online when they’re unhappy, make it easy to give you feedback, regularly.

Here are four ways to help prevent negative online reviews and improve the data you get from customers and employees:

  1. Ask customers and employees for feedback regularly. Don’t wait until the end of the year or after a service has been provided to ask for feedback. Ask for feedback during the customer’s experience. Ask employees for feedback every 90-days. Marriott hotels is masterful at this. Hotel guests don’t get onto the hotel’s free Wi-Fi until answering one question about their hotel stay. If guest feedback has a negative component, a manager will call you immediately. Such smart business.
  2. If you’re going to send online surveys, keep them short. Never ask a customer more than five questions, and two is better. Ask a version of, “What are you appreciating about your experience? What could we change on your behalf?” What else do you need to know? Too many businesses send exhaustive and exhausting surveys to customers after a service has been provided. It’s rude and unrealistic to expect customers to complete 30+ survey questions. Keep it short. You’ll see better response rates.
  3. Call 10% (or fewer if you have thousands of employees and customers) and ask for feedback. It’s such a rare occurrence to receive a phone call asking for feedback, it’s an immediate loyalty and relationship builder.
  4. Don’t request a positive score on a survey. Sending a survey and asking for certain response type is a turnoff. Uber drivers who ask me to rate them a five never get that rating. The best way to get an awesome rating is to be awesome.

Ask for feedback early and often, and make it easy to give. P.S. And no anonymous surveys – a topic for another day.


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